Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Increasingly, companies are taking advantage of information on the behaviour of potential travellers to predict future behaviour, and to use these predictions to deliver better travel experiences for their customers.

This includes the collection and analysis of both structured data such as consumer profiles, and unstructured data, including status updates, photos and videos that Facebook users share online.

Perhaps surprisingly, big data also provides a powerful oopportunity for you to understand your customers better than ever before. You already understand your customers’ preferences, such as which brands and travel experiences they’ve liked or disliked in the past. This historical information combined with new data sources will allow you to surpass what you’ve previously been able to do for your customers.

The Big Data Opportunity
On the average day, you probably generate significant volumes of booking and profile data, as well as vast amounts of information regarding search, booking and itinerary details. By collecting and analysing customer data, you can use the resulting insights to improve the customer experience and boost sales. Insights gleaned from all that data can provide valuable clues around the tastes, intent and journey of customers and prospects. The challenge is in how to use this data to augment your current processes and bookings.

Through the use of data, you can compile suggested holiday packages based on previous data and travel preferences. These packages can be changed to reflect popular locations the customer has researched or visited, budget, class of hotel and flight, historical trip information, party size, etc. You can then tailor suggestions or marketing promotions to specific customers, enhancing customer loyalty and revenue.

Big Benefits in Big Data
Using big data, you can improve your business in a number of ways: You can maximise margins by constantly monitoring transactions, and maximise revenues for each booking, while predicting the likelihood of being able to upsell other travel options. You can even use the data gathered to negotiate better rates with suppliers.

Big data offers a way to segment based on legacy data; this makes it easy to design a package for a specific group of customers. For instance, by identifying a subset that actively seeks out adventure vacations, you can work with your travel suppliers to put together a package that is geared more towards customer tastes. Perhaps ziplining, volcanic hikes, or scuba diving is in your customers’ futures.

On the other hand, older travellers may want to enjoy more relaxing and guided activities that are shorter in duration. By segmenting these traveller profiles, you can design a package for that group of customers and get additional volume discounts on flights, tour vendors, etc., through the creation of packages that are more geared towards their tastes.

As you know well, the better understood a customer’s behavior is, the easier to offer true personalisation, more targeted sales, and maximise profitability.

Top 5 Tips:

1.  Don’t be frightened of this data — it’s there to aid the personal relationship. Ask your managers what data is available because it can help you make more informed decisions.

2.  Deepen your one-to-one personal conversation through the use of big data.

3.  Keep yourself abreast of the newest big data trends to further develop your capabilities and existing relationships.

4.  Ask and understand what your company has in place and what their plans are with regard to big data — there are rules and regulations that you should be aware of.

5.  Don’t fall behind. Big data is here to stay and will only become more advanced in the future. While you were a travel agent yesterday, today you’re both a travel agent and a big data analyst!

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