Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

“We are seeing the unstoppable rise and growing importance of mobile marketing, the increasing impact of video advertising and critically the power of RTB/programmatic buying,” said Stephen Taylor, VP & MD, International at Sojern. “All three are very important. But the coming big topic is not one of these in isolation, but rather how they come together: developing and using better cross-platform/cross-device targeting and performance measurement is the next big step on the journey.”


Companies Need to Have a Multi-Screen Strategy, Not a Mobile Strategy

The explosion in the number of consumers engaging with brands on mobile and tablets will force advertisers to become significantly more “mobile aware” and device agnostic. Advertisers will need to think more strategically about behaviour, usage patterns and multiscreen activity in a mobile world. Looking ahead, the challenge will be around multi-screen, not mobile. The critical element will be around having the right data to be able to recognise the same consumer despite flipping between devices. Not only this, but companies then need to be able to draw patterns and better understand how to target them with the right message. Companies should recognise that it’s not about having a mobile strategy; it’s about having a multi-screen strategy. In regard to the travel industry, the big shift is going to be when consumers actually start booking on mobile rather than just researching. Mobile travel purchase is a long way behind Web travel purchase but in 2014 we will see this gap narrowing.

Real-Time Data Will Result in the Verticalisation of Companies

Intent and browsing habits will continue to influence the content on the Web page and will change for each consumer. It all centres on personalised content and companies who don’t lean on big data to individually target their consumers will not prosper in 2014 and beyond. However personalisation and targeting has been a trend for the past 30 years. Companies should now be seeking to take this data and use it in real-time to influence what messages consumers are seeing and when. Most companies can only see their own data, which provides them with a snapshot on the world. Advertising will centre around not only the use of company data but also the addition of external vertical data to build knowledge and refine targeting. Companies will increasingly specialise in key verticals because that’s the only way you can amass the right quantity of the right data and understand what the behaviours and patterns mean.

2014 Will See Programmatic Buying Dominate

Programmatic buying will become the dominant method of purchase across all media channels and will be emerging rapidly in TV. If you see that as the future then data becomes very important to you. Brands must ensure they have smart data strategies in place to reap the benefits. The people who will win in data strategy are those who bring together the combination of historical, intent and other profile data in real-time. Advertisers will need to seek to buy the right user at the right moment in time. We’ve seen the move to programmatic advertising technologies with display, it is currently happening with mobile and video and it will start to happen with TV. To succeed in this space, advertisers will need to capitalize on real-time behavior data in order to make smart targeting decisions.

Creative Attribution Strategies Will Hit Their Stride in 2014

In a connected world with an abundance of channels, measuring ROI is both complex and critical to success. The path to purchase online can involve a number of touch-points along the way, and the location of the last click before the customer buys, which has historically been the criteria by which affiliates are judged and paid, may be changing. It’s time that the industry recognised that there are many elements influencing the consumer and multiple touch points on the path to purchasing therefore companies must come up with more creative attribution strategies. The massive growth of mobile will drive companies towards a more holistic attribution model and we will see a more balanced approach by this time next year.

Forget Ad Retargeting, It’s All About Smart Retargeting

It isn’t enough to simply retarget; advertisers must also make the move to smart retargeting. The best approach is to combine core retargeting data – the data from the portion of your audience that was cookied as they browsed products or services – with other key data you own, such as product yield and availability, as well as loyalty status and past behaviour. Mixing this with data that is derived from outside your website, such as data that has been generated as the same visitor browsed other sites, allows for your messaging to be based on their intent, other actions they may have undertaken and critically, your ability to fulfil their desire. Advertisers need to, and now can, go beyond just the fact the someone has visited their site. Only with this model will the true value of retargeting and its place in the purchase funnel be realised.

The Data Geeks Are Going To Be Our Future CEO’s

We are facing a skills shortage right now when it comes to the huge amounts of data companies are amassing. There is an ongoing shift from when data was passed to the IT department to the growing need for everyone throughout the company to be data savvy. Some people within the industry predict that data will be outsourced and employees will get back to being creative. I would argue that regardless of how creative you are, data is too important to be disregarded by anyone within an organisation. Data and analytics are proving to demonstrate their worth to brands and gaining a better understanding of customers preferences, behaviours and needs in a non-intrusive way is becoming paramount. The voice of the customer is really starting to drive strategy and operations. The most successful business leaders are now taking an analytical approach towards customer centricity and business in general and those are the people who will prosper in this modern world.

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