HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holiday...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

‘The median age of cruise passengers is 49’ – Cruise Lines International Association.

Ask a typical twenty-something what springs to mind when you say ‘cruise’, and chances are they’ll disparagingly mention old people, sun loungers and black tie dinners.

If, however, you ask them to expand on the experiences that a cruise might offer (multiple destinations over a limited timeframe, exotic locations, adventure sports), their responses are likely to be more enthusiastic.

Research tells us that millennial adults are tech-focused and like to travel abroad, but have limited free time, and crave new and meaningful experiences (which they share via social media).

If millennials are to ‘choose cruise’, the industry needs to embrace their interests and rebrand traditional offerings. Here’s a few suggestions for making waves with a younger audience:


Single-supplement fees sound a death-knell for the solo twenty-somethings on a budget. Some cruise liners are beginning to embrace the concept of ‘studio cabins’, addressing the spatial and social needs of young, single travellers. There is huge scope to do more, such as holding ‘meet and greet’ drink receptions for those travelling alone.

Short and snappy

Young travellers tend to take shorter, more frequent vacations: long weekends, city breaks and multiple destination holidays. European cruises are increasingly measured in days rather than weeks to cater for younger, time-restricted tourists and this practice needs to be evolved.

Generation Wi-Fi

Millennial travellers want to share their adventures, instantaneously. Lack of Wi-Fi, or exorbitant connectivity, is not only a block to millennial bookings, but wastes the gigantic – and gratis – marketing opportunity that social media presents. Peer-to-peer influence is a big thing, so making it easy for guests to show the world how much fun they’re having will give your reach a significant boost.

Complimentary Wi-Fi is, therefore, a must.

21st-century branding and advertising

Video now represents 78% of all web traffic. A recent Google study revealed two thirds of US consumers watched online travel videos when planning holidays. Percentages were higher the younger the demographic. These are all clear reasons why video should lead your content marketing strategy, especially if you want to attract young, media-savvy travellers.

Video is also the most shared content on Facebook, primarily between 18-34 year-olds, so cruise liners should definitely post native videos on social media – the seven seas offer a wide world of stunning visuals, so make the most of what’s out there and broadcast it to your followers.

Influential outreach partnerships with travel vloggers should also be considered, i.e. inviting popular YouTubers to climb aboard and create a review of their trip, putting your brand in front of their audience. Authentic human stories and genuine experiences can create emotional connections that move us to make bookings.

Get active

Younger demographics demand activity. Many ships already offer on-board climbing walls, ice spas and zip lines, but this vision needs to be bigger and better. Think ‘Facebook memories’ and look to incorporate a surf simulator, or go a step further and offer scuba diving courses – complete with free photography to ensure everyone shares their snaps.

Make it matter

Many younger travellers look to engage in ‘social impact travel’, so it has become popular to offer packages that centre on humanitarian trips – a mini gap year of sorts – such as teaching in disadvantaged schools, or working on sustainable projects. This is a marketing opportunity with exponential growth potential, leaving a legacy of positive impacts.

If operators diversify their offerings and engage with young people via social channels, millennials will almost certainly ‘choose cruise’ more often.

For more information visit hurricanemedia.co.uk

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