Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

ashley dellowWith economic uncertainty still dominating the headlines, it can be easy to think it is all doom and gloom out there. However, there are markets that are fighting back and the escorted coach tour industry is certainly one of them.

Built on years of customer service and the ability to offer a level of convenience untouched by many other forms of travel, there's plenty of potential there. Many customers may be unaware of the comfort of coach travel - such as the extra leg room and porterage included as part of our luxury Silver Service offering - or the early booking offers and the wide variety of tours available; we are proud to offer a choice of more than 180 tours to destinations such as Croatia, Eastern Europe, Scandinavia, North Africa and the rest of mainland Europe. It may not always be the most obvious choice to some of your customers, but savvy agents can make bookers realise that holidays by coach have a lot to offer.

And, because of the nature of its appeal, it important that escorted coach tours retain their integrity and quality. We're continuing to invest in our services and provide added value to our agents and customers to do just that. As easy as it is to scream 'sale' or cut back on service levels, we have instead committed to getting to know our customers, gaining their trust and reminding them of all the great benefits we offer and this has proven to be just as effective.

One of our biggest investments has been in grass roots marketing and we've sent team after team into the field to make sure we're talking directly to our customers and using their feedback to tailor our services.

We've also spent a lot of time with our network of agents, as we appreciate how important they are in our partnership and that they need to feel fully equipped to not only sell our holidays but inspire people to travel with us. By taking the time to visit our agents, and work with them on a face-to-face basis, we can really bring our tours to life and I think everyone involved has benefited from this approach.

Staying positive and connected with our agents and customers is certainly helping us push forward in the right direction. We look forward to continuing to spread our optimism to many more agents over the months in return for positive sales.

Here are my Top 10 'Coaching for Results' tips

1) It may sounds obvious, but get to know the brochure/products. If you know your stuff, the customer feels well informed, and more confident about you. Also, being able to reference what's included in these tours - in terms of all the excursions and catering or the quality accommodation - will only reaffirm what great value for money they are to your client.

2) Don't let personal prejudice get in the way. Even if you don't like their choices, customers always respond to positive people.

3) Don't make assumptions: not everyone wants to, or can afford, to fly or drive. Make customers aware of all the choices.

4) Point of sale promotion is as important for coach as for summer sun, so why not include it in your windows.

5) Coach holiday customers often book several holidays at once. If you are aware, the earning potential is huge.

6) You'll probably find it's not necessary to discount coach holidays. However, to help nail those sales, use our 'Early Booking Offers' and 'Free Disney Hotel Upgrades.'

7) Short breaks by coach compare very favourably with other forms of transport, the hassle free nature, convenience of local collection points and much lower price, being a major factor. What's more, coach travel has come a long way over the years – holidaymakers can expect the same, if not better, comfort and quality of facilities as airline standard.

8) Short breaks and special interest holidays are very healthy sectors of the market and many have tour managers/guides to add value and enhance a holiday. Customers are not always aware of this, so it's up to you to let them know.

9) Do any of your customers travel as a group? Go after their business. Pubs/clubs/factories often have group organisers. Why not contact them?

10) Finally, coach holidays are well priced, easy to book, profitable, and more popular than you think, so recognise the market and realise your potential.

For more information visit leger.co.uk

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