SuperBreak gets Superfestive in new agent campaign

SuperBreak gets Superfestive in new agent campaign

Thursday, 27 October 2016 11:00

Agents boo...

EVA Air offers autumn savings on its Kangaroo Route

EVA Air offers autumn savings on its Kan…

Thursday, 27 October 2016 08:00

EVA Air is celebrating an increased service on its ‘Kangaroo Route’ by unveiling autumn offerings on flights from Heathrow to Brisbane, Australia with return fares from £642 per person.

Vietnam addition from Thomson and First Choice

Vietnam addition from Thomson and First …

Wednesday, 26 October 2016 14:00

Thomson and First Choice have announced the introduction of Vietnam to the winter 2017 programme.

Ranch Rider adds authentic Arizona ranch for next year

Ranch Rider adds authentic Arizona ranch…

Wednesday, 26 October 2016 11:00

Keen to expand on its portfolio of authentic US ranches, Ranch Rider will be introducing Arizona’s Hideout Working Ranch in its 2017 brochure, which is situated near Portal near the...

Qatar Airways announces daily Seychelles flights

Qatar Airways announces daily Seychelles…

Wednesday, 26 October 2016 08:00

Qatar Airways will provide UK holidaymakers with greater access to the Seychelles from December 12 when it launches daily flights via Doha.

HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holidays is promoting a selection of winter getaway including a Christmas Craft Weekend at Dovedale in the Derbyshire Dales, Festive Walking At Dovedale, A Seasonal Stay at Malhamdale in...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Keeping a competitive edge in an industry saturated with online booking options can cause anxiety amongst the most seasoned travel agent or tour operator.

In addition, discussions about the online behavior of Generation Y and its impact on the travel industry have run rampant.

These tech-savvy Millennials live and breathe online, but what may be a surprising turn of events is that there has been an uptick in the number of Generation Y travelers turning to the experts to put their well-researched travel plans into an actionable vacation package.

As travel agents and tour operators gain more ground with this new generation of travelers, the challenge for many will be how to get and keep the lions-share of this new opportunity.

The obvious answer is through creative web-design and social media campaigns. This will drive traffic to the travel agents’ and tour operators’ websites where they can help plan a reservation for their trip, but the buck doesn’t stop there. Implementing new automated air travel technology solutions that allows them to complete components of their reservation will ultimately prove to be the recipe for success.

Here’s how:

Meeting Travel Behavior
Millennials are not looking for your typical “relax by the beach” vacation. They are more adventurous, choosing obscure locations and want to submerge themselves in local culture. With the right automated air-booking tool in place, your agents will spend less time looking for the right fare and more time orchestrating the “experience” that this new generation craves. This provides a one-stop shopping experience for the traveler, translating into closed sales for the travel planner.

Customer Satisfaction
While they may be looking for travel agents and tour operators to take the lead in booking their vacations, that’s not to say Millennials are willing to hand over their smartphones just yet. Choosing an air booking engine with a slick interface, that can integrate easily with your current host systems, will meet their need to be a part of the booking process, allowing them to choose their preferred flight options.

How many times have you booked into up-sells because lower fares are not available at the time of the booking, or you just don’t have the manpower needed to search for lower fares? Typically 20% of PNRs are booked in a higher fare than necessary, which is why an automated air booking engine becomes a critical part of your air department processes. Having the capability of finding and recovering lower private fares on the same itinerary will not only allow you to keep a competitive edge when it comes to value, but will have a huge impact on your overall air department operational costs.

By having the right automated air booking solution in place you will ultimately meet your customers’ needs, provide the biggest bang for their buck and improve overall customer satisfaction. They are a generation of reviewers; they Tweet, share photos on Instagram and post on Facebook for all to see; with the right balance of technology and expertise in place, they may just become your new niche market.

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