SuperBreak gets Superfestive in new agent campaign

SuperBreak gets Superfestive in new agent campaign

Thursday, 27 October 2016 11:00

Agents boo...

EVA Air offers autumn savings on its Kangaroo Route

EVA Air offers autumn savings on its Kan…

Thursday, 27 October 2016 08:00

EVA Air is celebrating an increased service on its ‘Kangaroo Route’ by unveiling autumn offerings on flights from Heathrow to Brisbane, Australia with return fares from £642 per person.

Vietnam addition from Thomson and First Choice

Vietnam addition from Thomson and First …

Wednesday, 26 October 2016 14:00

Thomson and First Choice have announced the introduction of Vietnam to the winter 2017 programme.

Ranch Rider adds authentic Arizona ranch for next year

Ranch Rider adds authentic Arizona ranch…

Wednesday, 26 October 2016 11:00

Keen to expand on its portfolio of authentic US ranches, Ranch Rider will be introducing Arizona’s Hideout Working Ranch in its 2017 brochure, which is situated near Portal near the...

Qatar Airways announces daily Seychelles flights

Qatar Airways announces daily Seychelles…

Wednesday, 26 October 2016 08:00

Qatar Airways will provide UK holidaymakers with greater access to the Seychelles from December 12 when it launches daily flights via Doha.

HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holidays is promoting a selection of winter getaway including a Christmas Craft Weekend at Dovedale in the Derbyshire Dales, Festive Walking At Dovedale, A Seasonal Stay at Malhamdale in...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.


Travel agents take heed! There is an affluent new breed of traveller who you are in danger of losing if you do not rise to the challenge of offering “book it” ideas—the over 50s—who make up 43 per cent of the population—are no longer satisfied with cruises or holidays around the pool in the sun. We have a thirst for life, money in our pockets and we want some fun!

Forget offering us rambling holidays or cruises, we are seeking challenges while we are still fit and active enough to enjoy them. We are willing to consider a polar expedition, go on a Voodoo holiday, try out bungee jumping in New Zealand, quad biking in Morocco, travel the Extra-Terrestial Highway in the USA on a motorbike, head off for a night in a converted whisky barrel and we might even be interested in Zero Gravity trips into space. We want to grab opportunities and see the world. We want to travel further, more often and stay away for longer.

So what sort of holiday will appeal to this market? You would be surprised. While some will enjoy butterfly-spotting in Macedonia or a yodeling holiday in Austria, others are gearing up for proper adventures and heading off on Arctic Boot camps or testing out skijoring, and even staying in hand-built igloos to observe the Northern Lights. You discount these ideas at your peril because if you do not offer unusual and thrilling opportunities, companies online most definitely will and us over-50s are a savvy bunch happy to surf the net to discover the perfect holiday.

Many older people have disposable income that they are willing to spend on holidays. The new laws allowing us to get hold of our pensions will surely mean even more of us will be seeking holidays of a lifetime and we don’t just want a trip up Machu Picchu or to visit the Taj Mahal—as exciting as that may be. Oh no! We fancy spending months living in huts on tiny Caribbean islands, learning to free dive and fish. We want to wander through the huge wisteria tunnel in Japan then observe a sumo wrestling match. We desire up-close experiences of gorillas or komodo dragons or we want to help out at elephant orphanages in Thailand. We might even want to go paragliding in South Africa from Table Mountain or take a ride on a zip wire over the canopy of the rainforest.

Even those of us who might not desire pure adrenaline-seeking adventure want holidays with a difference. We fancy driving Ferraris in Florence or the thrill of a Vespa tours in Rome, so check with local guides to see what extra is available for tourists and offer your discerning clients a package they cannot refuse.

If you thought it was only youngsters who developed a lust for wandering, think again. We’ve observed our offspring enjoy themselves while we were working and now it is our turn to experience these opportunities. We’ll have a go at those activities taken up by gap year students. We’ll even try backpacking because we are active, mentally and physically able and in our heads, we are still youthful.

So, the next time someone over 50 comes into the agency, offer them something new to add to their ‘book it’ list after all, we only live once!

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