Triple offer for London’s new musical from Encore

Triple offer for London’s new musical from Encore

Friday, 30 October 2015 07:00

Kinky Boot...

X Factor finalists Fifth Harmony to perform live at Atlantis Paradise Island

X Factor finalists Fifth Harmony to perf…

Friday, 02 October 2015 12:00

Fifth Harmony, finalists on the X Factor USA, are taking to the stage at Atlantis Paradise Island, Bahamas, on October 10 to perform live at the Atlantis Theatre.

Love2Shop vouchers from Avalon

Love2Shop vouchers from Avalon

Thursday, 01 October 2015 12:00

Avalon Waterways is offering up to £500 off per person on a choice of 2016 European cruises with a free Apple iPad mini 2 for customers booking before November 10,...

No1 Lounges unveils new Clubrooms product at Gatwick

No1 Lounges unveils new Clubrooms produc…

Thursday, 01 October 2015 07:00

No1 Lounges has announced the launch of Clubrooms, a new lounge product which offers an exclusive experience at the airport with privacy and a tailored service.

Salsa on the Seine with CroisiEurope

Salsa on the Seine with CroisiEurope

Wednesday, 30 September 2015 12:00

CroisiEurope is inviting guests to salsa their way down the Seine on a five-day Latin dance themed cruise round trip from Paris departing on October 25.

Jordan Tourism Board announces six-month marketing campaign

Jordan Tourism Board announces six-month…

Wednesday, 30 September 2015 07:00

The Jordan Tourism Board (JTB) has launched a six-month marketing campaign to highlight the destination’s hospitality, history, culture and discovery.

Iberia Group to launch Birmingham-Madrid route

Iberia Group to launch Birmingham-Madrid…

Tuesday, 29 September 2015 12:00

From March 27 next year Iberia Express will operate four flights a week to the Spanish capital.

Promote Iceland launches second phase of marketing campaign

Promote Iceland launches second phase of…

Tuesday, 29 September 2015 09:01

Promote Iceland has announced the second phase of its Inspired By Iceland year round tourism campaign, Guðmundur 2.0, bringing a host of new features to its internet service, Ask Guðmundur,...

‘Try’ a B&B during the Rugby World Cup

‘Try’ a B&B during the Rugby World C…

Friday, 25 September 2015 15:30

With an estimated 2.5m stadium visits expected over the duration of the Rugby World Cup bed-and-breakfasts and small hotels are offering fans an attractive accommodation alternative.

Cosmos Tours & Cruises issues dedicated 2016 river & coastal cruise brochure

Cosmos Tours & Cruises issues dedica…

Friday, 25 September 2015 12:00

Cosmos Tours & Cruises has launched its first dedicated River & Coastal Cruises brochure to meet the growing demand for worldwide river cruising.

WTM Travel Tech Show welcomes new exhibitors for 2015

WTM Travel Tech Show welcomes new exhibi…

Friday, 25 September 2015 07:00

The Travel Tech Show at World Travel Market will be hosting a range of new companies within the New Exhibitor Pavilion.

A pizza the action with Jet2CityBreaks

A pizza the action with Jet2CityBreaks

Thursday, 24 September 2015 15:00

Jet2CityBreaks has expanded its summer 2016 programme at Manchester Airport with the launch of another new destination, Naples City.

New Horizon fleet launch from Le Boat designed for couples & small families

New Horizon fleet launch from Le Boat de…

Thursday, 24 September 2015 12:00

Le Boat, operator of self-drive boating holidays in Europe, has unveiled a spacious new class of cruiser designed with couples and small families in mind.

Sky high savings with

Sky high savings with DoSomethingDiffere…

Thursday, 24 September 2015 07:00

Agents can pass on savings of more than 10% to their customers when booking a hot air balloon ride in Orlando with

Winter sun offerings from Rotana & Thomas Cook

Winter sun offerings from Rotana & T…

Wednesday, 23 September 2015 15:00

Rotana has teamed up with Thomas Cook to offer complimentary airport transfers and a 20% early booking reduction off holidays taken in January 2016.

Diveplanit app inspires divers to share underwater world

Diveplanit app inspires divers to share …

Wednesday, 23 September 2015 12:00

Available on the iPhone App Store, the newly launched Diveplanit app gives divers the tools to share their underwater world with friends, followers and dive buddies and to log the...

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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