Iceland named as most popular Valentine's location

Iceland named as most popular Valentine's location

Friday, 12 February 2016 14:30

New resear...

Colonial Malaysia exploration from Saga

Colonial Malaysia exploration from Saga

Friday, 12 February 2016 12:00

Saga’s new Colonial Malaysia escorted tour takes visitors from Kuala Lumpur on a journey to see animal conservation at work, historic tea plantations and the city of Penang.

Turkish Airlines extends weekly Edinburgh-Istanbul flights

Turkish Airlines extends weekly Edinburg…

Friday, 12 February 2016 08:30

Turkish Airlines is to increase the number of weekly flights from Edinburgh Airport to Istanbul to ten flights a week from March 27.

GTOA unveils new brand identity

GTOA unveils new brand identity

Thursday, 11 February 2016 12:00

The Group Travel Organisers Association (GTOA) has marked its 25th anniversary this year with the launch of a new name and logo.

Sofitel London Gatwick teams up with No.1 Lounges

Sofitel London Gatwick teams up with No.…

Thursday, 11 February 2016 08:30

Sofitel London Gatwick has launched new Park, Rest & Fly packages in association with No1 Lounges.

Business Class upgrade from £99 with Wendy Wu

Business Class upgrade from £99 with Wen…

Wednesday, 10 February 2016 12:00

Wendy Wu Tours has partnered with Cathay Pacific to offer a Business Class upgrade from £99 per person (one-way) when booking a fully escorted group tour that departs between March...

New services for families from Aegean

New services for families from Aegean

Wednesday, 10 February 2016 08:30

ΑΕGEAN has unveiled its 'ΑEGEAN For Families' bundle of services, exclusively designed to make family travel by airplane a pleasurable, smooth and entertaining experience for all family members.

Regent Holidays adds Papua New Guinea

Regent Holidays adds Papua New Guinea

Tuesday, 09 February 2016 17:05

Regent Holidays has added Papua New Guinea to its programme for 2016, making it one of a handful of UK operators offering holidays to the destination, and one of an...

Advantage unveils theme of 2016 conference

Advantage unveils theme of 2016 conferen…

Tuesday, 09 February 2016 11:00

The Advantage Travel Partnership has announced the theme of its 2016 Conference which takes place between April 16-20 on MSC Fantasia.

Gulf Air launches ‘Travel Together’

Gulf Air launches ‘Travel Together’

Monday, 08 February 2016 13:00

Gulf Air has launched a 'Travel Together' promotion giving travellers from across the airline’s global network the chance to book and purchase two Falcon Gold (premium) class tickets for the...

Early booking offer from Viking

Early booking offer from Viking

Monday, 08 February 2016 11:00

Viking Cruises is promoting prices from £895 per person on its 2017 river cruises and is offering an early booking deal of £100 per person to spend on board for...

ABTA advises holidaymakers to book early after surge in summer bookings

ABTA advises holidaymakers to book early…

Monday, 08 February 2016 08:30

ABTA – The Travel Association is advising holidaymakers to book their summer holidays early this year after new figures show a 6% year-on-year increase in bookings for overseas summer holidays...

Diamond Rail Holidays boosts Switzerland offering

Diamond Rail Holidays boosts Switzerland…

Friday, 05 February 2016 14:00

Diamond Rail Holidays has expanded its programme of fully escorted rail holidays for 2016 including a wider choice of summer itineraries in Switzerland.

Monarch research reveals the nation's changing holiday habits

Monarch research reveals the nation's ch…

Friday, 05 February 2016 10:00

Pre-schoolers enjoying sunshine breaks in far flung resorts, and silver surfers checking in online – the way the nation holidays has never been so adventurous according to new research from...

Sunvil launches new 2016 Italy & Sicily brochure

Sunvil launches new 2016 Italy & Sic…

Friday, 05 February 2016 08:30

Sunvil has issued its 2016 Italy & Sicily brochure featuring a choice of accommodation including five-star villa hotels, agriturismos (farm properties), apartments, spa resorts and trulli houses (traditional cottages with...

United Airlines to operate longest scheduled flight

United Airlines to operate longest sched…

Thursday, 04 February 2016 12:00

United Airlines has announced that it will introduce daily non-stop flights between San Francisco and Singapore from June 1 (westbound), subject to government approval.

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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