Be part of the action at Arundel Castle this summer

Be part of the action at Arundel Castle this summer

Wednesday, 25 May 2016 11:35

Arundel Ca...

HRS invests in Australian business travel specialist

HRS invests in Australian business trave…

Wednesday, 25 May 2016 11:27

Global hotel solutions provider HRS has invested in Australian company The Lido Group through a strategic partnership, thus continuing its global expansion.

ʻLiveʼ video campaign from Tunisian National Tourist Office

ʻLiveʼ video campaign from Tunisian Nati…

Wednesday, 25 May 2016 09:37

The Tunisian National Tourist Office has announced a new project to offer a new perspective on Tunisia.

Costa Cruise launches new itineraries

Costa Cruise launches new itineraries

Tuesday, 24 May 2016 15:14

Costa Cruises is to launch a new two-week itinerary on Costa neoClassica that will allow travellers to discover the colours of India and the beaches of the Maldives during the...

10th anniversary of Europe’s original wild flower festival

10th anniversary of Europe’s original wi…

Tuesday, 24 May 2016 12:06

As one of Europe’s greenest countries, Slovenia will explode with colour once again this spring as the Bohinj International Wild Flower Festival celebrates its 10th anniversary with the theme ‘Wild...

Freerunning champ checks out world's largst cruise ship

Freerunning champ checks out world's lar…

Tuesday, 24 May 2016 11:09

Royal Caribbean has revealed a 90-second extreme film, designed to give passengers the ultimate virtual tour of the world’s largest cruise ship, Harmony of the Seas.

Vienna Tourist Board presents world premiere in London this spring

Vienna Tourist Board presents world prem…

Monday, 23 May 2016 10:56

For the first time, the renowned Summer Night Concert performed by world famous orchestra, The Vienna Philharmonic, in the gardens of Schönbrunn Palace will be broadcast live to London.

May half term at the Treasure Houses of England

May half term at the Treasure Houses of …

Monday, 23 May 2016 10:42

The Treasure Houses of England, a series of fine stately homes, castles and palaces, have a wealth of activities to keep all the family amused throughout the May half term....

Virgin Trains is official travel partner for Lost Village Festival 2016

Virgin Trains is official travel partner…

Monday, 23 May 2016 10:28

Virgin Trains has discounted fares for festival goers travelling on the East Coast mainline to this summer’s Lost Village Festival.

Explore your senses with Le Saint-James at La Cité du Vin

Explore your senses with Le Saint-James …

Monday, 23 May 2016 10:14

Relais and Chateaux gastronomic hotel Le Saint-James is offering a one-night package to invite guests to embrace the culture of Bordeaux, with a short break celebrating French wine and gastronomy.

Earn more commission with Elite

Earn more commission with Elite

Friday, 20 May 2016 12:00

The Elite Travel Group has launched an initiative under its ‘Exclusively Elite’ banner which offers members the opportunity to earn higher commission levels from selected principals on a monthly basis.

Globe Travel Centre launches 'The Great Indian Cook Off Tour'

Globe Travel Centre launches 'The Great …

Friday, 20 May 2016 08:30

Specialist tour operator, Globe Travel Centre has launched 'The Great Indian Cook Off Tour', an exclusive culinary tour where five couples go on a journey across five exotic destinations in...

Atlantis Paradise Island extends double cash rewards incentive

Atlantis Paradise Island extends double …

Thursday, 19 May 2016 15:00

Atlantis Paradise Island Resort and the Nassau Paradise Island Promotions Board (NPIPB) have extended their double cash rewards offer, meaning agents can now earn double cash rewards of up to...

Earn 12% commission from Exotic Journeys

Earn 12% commission from Exotic Journeys

Thursday, 19 May 2016 13:00

Exotic Journeys International is offering 12% commission on all published fixed departure tours in 2016/17 along with 25% savings on two and three week trips to India from now until...

TTNG announces commitment to cruise with 2016 conference

TTNG announces commitment to cruise with…

Thursday, 19 May 2016 11:00

The Travel Network Group (TTNG) has demonstrated its on-going commitment to the cruise sector with the announcement that it will be hosting its second Cruise Conference later this year.

‘Just for Adults’ weeks with Neilson

‘Just for Adults’ weeks with Neilson

Thursday, 19 May 2016 08:30

Neilson is offering adult-only Beachclub holidays. Ideal for clients looking to relax in a child-free environment, the ‘Just for Adults’ weeks take place at the Seaside Beachclub in Ortakent from...

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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