Free Family festival on Dover’s seafront

Free Family festival on Dover’s seafront

Friday, 28 August 2015 14:00

The Port...

Crystal River Cruises to launch in March 2017

Crystal River Cruises to launch in March…

Friday, 28 August 2015 12:00

Crystal River Cruises, which launches in March 2017, has unveiled detailed plans for its collection of two Crystal river yacht vessels.

Winter seat sale from SAS

Winter seat sale from SAS

Friday, 28 August 2015 10:00

Scandinavian Airlines has released thousands of low fare seats for travel to Scandinavia available to book until midnight September 1, from £62 one way.

New all-inclusive resort to open in Barbados this November

New all-inclusive resort to open in Barb…

Friday, 28 August 2015 07:00

This November sees the opening of a new style of all-inclusive property on Barbados with the launch of Sugar Bay Barbados.

Gatwick set for busiest ever August Bank Holiday weekend

Gatwick set for busiest ever August Bank…

Thursday, 27 August 2015 17:00

Gatwick is preparing for its busiest ever August Bank Holiday weekend as 580,000 passengers plan to travel through the airport.

FLIO app launches for iOS devices

FLIO app launches for iOS devices

Thursday, 27 August 2015 12:00

FLIO is a new global airport app which aggregates information from airports around the world and gives travellers exclusive retail offers and one-click access to airport Wi-Fi.

Flight sale from Aegean

Flight sale from Aegean

Thursday, 27 August 2015 10:00

Aegean is offering discounts on published fares for direct flights to and from Greece and Cyprus.

2016/17 brochure launch from China Links Travel

2016/17 brochure launch from China Links…

Thursday, 27 August 2015 07:00

China Links Travel has announced the release of its 2016-2017 brochure.

Fidenza Village marks Expo Milano with events & shopping packages

Fidenza Village marks Expo Milano with e…

Wednesday, 26 August 2015 12:00

Fidenza Village, one of the Collection of Villages by Value Retail located 60 minutes from Milan and Bologna in Italy, is offering a selection of events and packages to mark...

RCI introduces Royal Suite Class experience

RCI introduces Royal Suite Class experie…

Wednesday, 26 August 2015 07:00

Royal Caribbean International has launched Royal Suite Class, designed for the most discerning adventurers and offering a range of benefits and amenities.

LATA unveils new strategy to boost travel to Latin America

LATA unveils new strategy to boost trave…

Tuesday, 25 August 2015 12:00

The Latin American Travel Association (LATA), the travel trade association that promotes travel to the destinations of Latin America, has developed a new strategy, with the objectives being to promote...

Dreamland to host three Services Days in September

Dreamland to host three Services Days in…

Tuesday, 25 August 2015 10:43

Dreamland Margate has announced that over the first weekend of September local services and forces across Kent will be eligible for discounted entry.

New web launch from Wendy Wu

New web launch from Wendy Wu

Tuesday, 25 August 2015 07:00

Wendy Wu Tours has launched a newly designed website with improved functionality, more inspiring content and fully responsive for tablet and mobile.

Inghams launches new winter brochure for Lapland & Northern Norway

Inghams launches new winter brochure for…

Monday, 24 August 2015 12:00

Inghams has launched a brochure dedicated to snow adventures in Finnish Lapland and Northern Norway offering guests new winter experiences.

Seven-night Nile cruises from £799

Seven-night Nile cruises from £799

Monday, 24 August 2015 08:59

Discover Egypt is offering seven-night Nile cruises on the five-star Viking Princess from £799 per person for departures on November 23 and on the deluxe Royal Viking departing on December...

Childhood Memories Afternoon Tea at Corinthia Hotel London

Childhood Memories Afternoon Tea at Cori…

Friday, 21 August 2015 14:20

Sarah Barber, head Pastry Chef at Corinthia Hotel London, has been serving up an afternoon tea designed to transport adults back in time to taste the ‘top draw treats’ of...

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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