Advantage announces its ‘Big Celebration Lunch’ winners

Advantage announces its ‘Big Celebration Lunch’ winners

Friday, 30 September 2016 15:33

For the fi...

Anguilla Tourist Board welcomes direct airlift from San Juan

Anguilla Tourist Board welcomes direct a…

Friday, 30 September 2016 11:00

The Anguilla Tourist Board (ATB) and Seaborne Airlines have partnered to offer a new route to Anguilla for UK visitors.

Cosmos expands worldwide programme to include new private tours for 2017

Cosmos expands worldwide programme to in…

Friday, 30 September 2016 08:00

Cosmos Tours has broadened its worldwide programme to include a range of private tours, offering a more flexible and independent style of touring holiday in worldwide destinations.

Wendy Wu & Club Med team up to offer new China trips

Wendy Wu & Club Med team up to offer…

Thursday, 29 September 2016 11:00

Wendy Wu Tours and Club Med have joined forces to offer a series of exclusive ‘tour & stay’ packages to give customers the chance to experience the best of both...

Cape Town leads the field in Post Office Travel Money’s Long Haul Holiday Report

Cape Town leads the field in Post Office…

Thursday, 29 September 2016 08:00

After three years at the top of the best value rankings, price rises in Bali mean the Far Eastern favourite has been overtaken by Cape Town, which emerges as the...

Avalon Waterways supports CLIA’s ‘Plan a Cruise Month’

Avalon Waterways supports CLIA’s ‘Plan a…

Wednesday, 28 September 2016 14:00

Avalon Waterways is supporting CLIA’s ‘Plan a Cruise Month’ in October with savings of up to £1,350 per person and a free case of wine from Virgin Wines worth £140.

Top seats for André Rieu concert with Saga

Top seats for André Rieu concert with Sa…

Wednesday, 28 September 2016 11:00

Top seats at an André Rieu concert in Cologne, Germany, have been secured for Saga guests sailing on the music-themed cruise along the Rhine and her Tributaries on March 7,...

New airline launches from Luton Airport

New airline launches from Luton Airport

Wednesday, 28 September 2016 08:00

A new airline, Fly KISS, will commence three services from Luton Airport (LLA) on November 7, serving Clermont-Ferrand, Brest and Strasbourg.

Winter warmer flight deals with Air Transat

Winter warmer flight deals with Air Tran…

Tuesday, 27 September 2016 14:00

Air Transat is giving agents the chance to book winter warmer flight deals to the East and West Coast of Canada from £301 per person, when booked by October 4.

City Cruises adds multi-million boat to fleet

City Cruises adds multi-million boat to …

Tuesday, 27 September 2016 11:00

Last week saw the launch of City Cruises’ multi-million pound boat, the City Alpha.

Travel agents risk losing custom by playing generic music on hold

Travel agents risk losing custom by play…

Tuesday, 27 September 2016 08:00

Travel agents’ call handling standards have come into question as the result of a major new study into telephone practice. & Jet2holidays land at Stansted & Jet2holidays land at Stan…

Monday, 26 September 2016 14:00 and Jet2holidays have marked a major step on their ongoing expansion with the launch of flights and holidays from Stansted Airport, their ninth UK airport base and the first...

A 'suite' sale from Caesars Entertainment

A 'suite' sale from Caesars Entertainmen…

Monday, 26 September 2016 11:00

For clients seeking the thrill and excitement of Las Vegas, Caesars Entertainment is currently offering its largest ever discount on suite stays.

Collinson Group & Swissport collaborate to launch new T3 lounge at Heathrow

Collinson Group & Swissport collabor…

Monday, 26 September 2016 08:00

Airport Lounge Development (ALD), a subsidiary of Collinson Group, and Swissport are to launch a new lounge at Heathrow Terminal 3 in response to a significant increase in demand for...

Show your adventurous side to find love

Show your adventurous side to find love

Friday, 23 September 2016 13:40

British singletons are more successful in their bid to find love if they use a profile photo that suggests a taste for adventure and travel, according to new data released...

Korean Air and Delta to strengthen codeshare partnership

Korean Air and Delta to strengthen codes…

Friday, 23 September 2016 11:47

Korean Air and Delta Air Lines will strengthen their partnership by expanding codeshares to more than 100 U.S. and Canadian destinations and over 30 cities across Asia.

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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