Universal Orlando unveils new water park for 2017

Universal Orlando unveils new water park for 2017

Tuesday, 28 June 2016 14:00

Volcano Ba...

New daily Toronto service from Air Transat

New daily Toronto service from Air Trans…

Tuesday, 28 June 2016 11:00

Air Transat has announced that it is to increase flights to Toronto this winter by offering a daily service from November to April, meaning the airline will fly year-round daily...

Baby 'dragons' born at Postojna Cave

Baby 'dragons' born at Postojna Cave

Tuesday, 28 June 2016 08:00

Postojna Cave has announced that two of its 23 remaining proteus salamander eggs have hatched and that the ‘dragon babies’ can be seen by visitors just in time for the...

Are Brits spending more than they bargained for on all-inclusive holidays?

Are Brits spending more than they bargai…

Monday, 27 June 2016 14:00

Almost half of package holidaymakers will be heading abroad on all-inclusive trips this year, but changing habits mean most of them will find their trip costs far more than they...

Free door-to-door transfers from Fred. Olsen Cruise Lines

Free door-to-door transfers from Fred. O…

Monday, 27 June 2016 11:00

Fred. Olsen Cruise Lines has released a new brochure, entitled ‘The World at Your Doorstep’, which highlights 24 sailings in 2017/18 that are available to book (up to July 31)...

Virgin Trains’ new executive chef James Martin serves up sweet surprise

Virgin Trains’ new executive chef James …

Monday, 27 June 2016 08:00

Award winning chef James Martin was recently on board Virgin Trains serving up treats from his new seasonal menu to surprised customers in a newly refurbished First Class Carriage.

New stores opening at Mall of America

New stores opening at Mall of America

Friday, 24 June 2016 14:30

Located in Bloomington, Minnesota the Mall of America attracts more than 40 million visitors annually and offers visitors the chance to shop designer brands at 520 stores with no sales...

ABTA issues statement on results of EU Referendum

ABTA issues statement on results of EU R…

Friday, 24 June 2016 09:29

With the result of yesterday’s referendum announced, and the British people voting to leave the EU, ABTA has released this statement:

Alaska debut in Funway's new US brochure

Alaska debut in Funway's new US brochure

Friday, 24 June 2016 08:00

Funway has issued its latest USA brochure which offers 180 pages of holidays, bookable for travel until December 31.

New accommodation options in Slovenia from Balkan Holidays

New accommodation options in Slovenia fr…

Thursday, 23 June 2016 11:30

Balkan Holidays is featuring three new four-star hotels in Kranjska Gora as part of its new seven-night walking holidays packages this summer.

InsideAsia Tours launches new ‘Family Adventures’

InsideAsia Tours launches new ‘Family Ad…

Thursday, 23 June 2016 08:00

InsideAsia has launched a ‘Family Adventures’ campaign in response to the growth in interest and demand from intrepid families looking for something a bit different for their summer trip.

New survey reveals British Millennials continue to disrupt traditional travel models

New survey reveals British Millennials c…

Wednesday, 22 June 2016 14:00

New global research from travel data platform ADARA reveals that Millennials in Great Britain are disrupting traditional models for travel.

Eurostar teams up with ITV essentials to offer popular British dramas to passengers

Eurostar teams up with ITV essentials to…

Wednesday, 22 June 2016 11:00

Eurostar and ITV Essentials have announced a new partnership which extends the range of entertainment available on board.

Norwegian launches new low-cost route from Edinburgh to Barcelona

Norwegian launches new low-cost route fr…

Wednesday, 22 June 2016 08:00

Norwegian has announced a new route from Edinburgh to Barcelona with fares from £34.90.

L’Amandier to open autumn 2016

L’Amandier to open autumn 2016

Tuesday, 21 June 2016 14:00

L’Amandier is a new hotel and villa collection opening in Morocco’s Ouirgane Valley for autumn this year.

Viking celebrates Norse Heritage with donation to RNLI

Viking celebrates Norse Heritage with do…

Tuesday, 21 June 2016 11:30

The newly-christened Viking Sea recently made a special call at one of Britain’s most northerly points, as part of its maiden voyage to show its support for the RNLI.

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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