My Emirates Pass lands in Dubai

My Emirates Pass lands in Dubai

Friday, 22 July 2016 11:00

Emirates A...

New Year, New You with HF Holidays’ 2017 Mindful Retreats

New Year, New You with HF Holidays’ 2017…

Friday, 22 July 2016 08:00

HF Holidays has unveiled its new selection of breaks to see in the 2017 New Year in style.

Cruise & Maritime Voyages extends BOGOF deal

Cruise & Maritime Voyages extends BO…

Thursday, 21 July 2016 14:00

Cruise & Maritime Voyages (CMV) has announced an extension of its current ‘Buy One Get One Free’ deal until the end of July, as well as a new promotion.

Ride the waves with Haven this summer

Ride the waves with Haven this summer

Thursday, 21 July 2016 11:00

Haven is promoting stays at its coastal parks this summer, where guests can learn to ride the waves with their paddle-board and surf school.

Journey into the volcano and glacier with Taber’s new short break

Journey into the volcano and glacier wit…

Thursday, 21 July 2016 08:00

Taber Holidays is offering a three-night break to Reykjavik complete with new optional excursions; ‘Inside The Volcano’ and ‘Into the Glacier’.

Diamond Holidays launches new break to Wales

Diamond Holidays launches new break to W…

Wednesday, 20 July 2016 14:00

Diamond Holidays has introduced a new four-day break for 2016, taking in Snowdon, Anglesey and Puffin Island.

Gear up for a summer trip to remember at The York Dungeon

Gear up for a summer trip to remember at…

Wednesday, 20 July 2016 11:00

The York Dungeon has been completely revamped from bottom to top, with new scripts, sets and state-of-the-art special effects following a £1million investment.

P&O Cruises announces Strictly themed cruise dates for 2017

P&O Cruises announces Strictly theme…

Wednesday, 20 July 2016 08:00

P&O Cruises announces Strictly themed cruise dates for 2017 Strictly Come Dancing is back on board P&O Cruises in 2017 for more performances across the Med and Baltic.

InsideAsia launches interactive travel maps

InsideAsia launches interactive travel m…

Tuesday, 19 July 2016 14:00

InsideAsia Tours has developed a set of animated ‘Step Inside’ digital maps, enabling travellers to explore Japan, Burma, Vietnam, Cambodia and Laos and serving as a source of inspiration sales...

Larnaka campaign focuses on return visitors

Larnaka campaign focuses on return visit…

Tuesday, 19 July 2016 11:00

Larnaka Tourism is using its famous mascot, the Great Flamingo, to front its new ‘They always come back’ campaign, which highlights the various activities holidaymakers can enjoy whist visiting the...

New ‘Essential Collection’ of value adventures from Titan

New ‘Essential Collection’ of value adve…

Tuesday, 19 July 2016 08:00

Titan has broadened its choice of escorted tours with the introduction of a new ‘Essential Collection’ of travel adventures.

Survey reveals 70% of Brits overestimate the benefits of the EHIC

Survey reveals 70% of Brits overestimate…

Monday, 18 July 2016 14:00

One in ten UK adults who've been abroad in the last five years have used an EHIC to get free or reduced cost medical treatment whilst travelling in Europe, according...

Hurtigruten christens new vessel

Hurtigruten christens new vessel

Monday, 18 July 2016 11:00

The christening of Hurtigruten’s new explorer vessel, MS Spitsbergen, took place earlier this month in Lofoten by the ship’s godmother, Norwegian explorer Cecilie Skog.

New escorted tours from Riviera Travel

New escorted tours from Riviera Travel

Monday, 18 July 2016 08:00

Riviera Travel has launched three new escorted tours which are now available to book for 2017 dates.

Haven launches summer sale for this weekend

Haven launches summer sale for this week…

Friday, 15 July 2016 16:00

Haven is now offering agents the chance to save their customers money off breaks in July with their weekend sale starting from 17:00 today (Friday 15).

Brexit boosts British holidays – 2.5m extra people now opting to staycation

Brexit boosts British holidays – 2.5m ex…

Friday, 15 July 2016 11:00

A recent survey from VoucherCodes.co.uk reveals that 25 million Brits (51%) are now opting to holiday in the UK rather than taking a trip abroad – 4.5 million (7%) more...

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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