Battered Suitcase bespoke tours now bookable through agents

Battered Suitcase bespoke tours now bookable through agents

Tuesday, 03 May 2016 14:00

A series o...

Titan launches 2017 river cruise preview brochure

Titan launches 2017 river cruise preview…

Tuesday, 03 May 2016 08:38

Titan is exclusively chartering a river cruise vessel for the whole of 2017 for the first time.

AWTE announces new line-up of board directors

AWTE announces new line-up of board dire…

Monday, 02 May 2016 12:00

The Association of Women Travel Executives (AWTE) held its 2016 AGM in London last month, hosted by Hill Dickinson, and has announced the new line-up of board directors.

King Jason Protaras opens

King Jason Protaras opens

Monday, 02 May 2016 08:30

The King Jason Collection has opened its second hotel, The King Jason Protaras.

Votes for Travel Bulletin Star Awards now OPEN!

Votes for Travel Bulletin Star Awards no…

Friday, 29 April 2016 14:11

Agents - cast your votes! Voting for Travel Bulletin’s Star Awards 2016 is now officially open.

Wendy Wu Tours highlights Bhutan visit

Wendy Wu Tours highlights Bhutan visit

Friday, 29 April 2016 11:56

Wendy Wu Tours is promoting two trips where travellers can follow in the footsteps of the Duke and Duchess of Cambridge’s royal tour to India and Bhutan.

Scenic reaches new South East Asia shores

Scenic reaches new South East Asia shore…

Friday, 29 April 2016 08:30

Scenic has issued its latest South East Asia brochure for intrepid explorers to begin planning their next luxurious adventure featuring a new itinerary.

The Champagne Tour Co. launches child-friendly excursions with 25% saving

The Champagne Tour Co. launches child-fr…

Thursday, 28 April 2016 14:00

With Brits drinking more champagne than any other nation, many parents would love to visit the champagne region themselves to learn more about their favourite tipple, but are reluctant to...

Thailand offers from Premier Holidays

Thailand offers from Premier Holidays

Thursday, 28 April 2016 10:57

Premier Holidays has unveiled a hand-picked selection of new special offers promoting holidays to Thailand as part of a new destination marketing campaign.

Cuba addition from TravelCube

Cuba addition from TravelCube

Wednesday, 27 April 2016 12:00

TravelCube has put on sale more than 130 hotels in Cuba, including historic Havana, making it easier and more efficient for agents to book trusted, quality accommodation.

RCI unveils multi-day adventures

RCI unveils multi-day adventures

Wednesday, 27 April 2016 08:30

Royal Caribbean International has launched a new Multi-Day Adventures programme, which offers holidaymakers immersive two-day overnight explorations that include more adventure and provide guests with the chance to go further,...

New luxury ski resort in China from Club Med

New luxury ski resort in China from Club…

Tuesday, 26 April 2016 12:00

Club Med has announced the opening of its highly anticipated Chinese ski resort, based in Beidahu, becoming the second of the company’s Chinese ski resorts and its fifth resort in...

European Waterways launches whisky trail cruise

European Waterways launches whisky trail…

Tuesday, 26 April 2016 08:30

European Waterway is offering a range of themed charter cruises, featuring specialised itineraries that allow passengers the chance to experience the history and culture of Europe, including a new Whisky...

EU referendum remains an undecided matter for Advantage members

EU referendum remains an undecided matte…

Monday, 25 April 2016 12:00

With June 23 fast approaching, and the issue over whether Britain should exit or remain part of the EU firmly at the forefront of current political debate, Advantage conducted a...

Virgin Trains opens First Class Lounge at King’s Cross

Virgin Trains opens First Class Lounge a…

Monday, 25 April 2016 10:00

New-look Virgin Trains First Class Lounge has been opened at King’s Cross Station following a stylish makeover.

Explore the heart of Persia with Golden Eagle’s new tour

Explore the heart of Persia with Golden …

Friday, 22 April 2016 12:00

With the lifting of economic sanctions and the FCO relaxing its advice against travel to most parts of the country, Iran is set to be a travel hotspot for 2016.

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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