Scoot Ferries to run special Cowes Week service

Scoot Ferries to run special Cowes Week service

Thursday, 30 July 2015 09:21

Scoot Fe...

Shearings launches 2015/16 Autumn & Winter brochure

Shearings launches 2015/16 Autumn & …

Thursday, 30 July 2015 08:57

Shearings Holidays has issued its 2015/16 Autumn Winter programme with new breaks and details on its Christmas and New Year holiday range.

Extended summertime hours at Gardaland Resort

Extended summertime hours at Gardaland R…

Thursday, 30 July 2015 08:47

Until September 13, Gardaland Resort is extending the park’s opening times until 23:00, following the success of its evening event, ‘Gardaland Night is Magic’.

Ranch Rider adds Epic Namibian Horseback Safari

Ranch Rider adds Epic Namibian Horseback…

Wednesday, 29 July 2015 09:05

Ranch Rider is introducing a new 30-day mobile horseback adventure to its Africa collection.

Hotel Football books into the Quays Partnership

Hotel Football books into the Quays Part…

Wednesday, 29 July 2015 08:50

Football themed Hotel Football has joined The Quays Partnership, a group that promotes Greater Manchester's waterfront destination as a tourism destination in Britain.

Electric cars charge into Birmingham Airport

Electric cars charge into Birmingham Air…

Wednesday, 29 July 2015 08:31

Birmingham Airport has become one of the first British airports to join the Electric Highway and offer fast charging for electric motorists.

Rainbow Tours launches new Madagascar trips

Rainbow Tours launches new Madagascar tr…

Tuesday, 28 July 2015 08:14

Rainbow Tours has released a series of new Madagascar itineraries including a group tour led by destination expert Daniel Austin, plus a new tailor-made trip focusing on birding. The operator has...

Taber presents Icelandic package from £775

Taber presents Icelandic package from £7…

Tuesday, 28 July 2015 08:05

Taber Holidays is promoting a three-night stay in Reykjavik from £775 including a full-day Golden Circle excursion, which takes in some of Iceland’s most spectacular sights such as the geyser...

Grain Store Café & Bar to open this autumn at Gatwick Airport

Grain Store Café & Bar to open this …

Tuesday, 28 July 2015 08:00

Gatwick is to be home to the first offshoot of Chef Bruno Loubet and The Zetter Group’s Grain Store restaurant in King’s Cross, opening autumn 2015.

Nile cruise options from Anatolian Sky Holidays

Nile cruise options from Anatolian Sky H…

Monday, 27 July 2015 08:45

Anatolian Sky Holidays’ new Winter Collection brochure features a choice of options for clients in search of winter cruise options along the Nile.

TripAdvisor launches dedicated airport pages

TripAdvisor launches dedicated airport p…

Monday, 27 July 2015 08:41

TripAdvisor has launched dedicated airport pages, enabling travellers around the world to get information about what to do, where to eat and where to stay at 200 major airports around...

Butlin’s launches Little Mix show

Butlin’s launches Little Mix show

Monday, 27 July 2015 08:35

Fans of the British girl group Little Mix can ‘Salute’ their music with the company’s own singers and dancers in a new show for 2015.

Saga presents 17-night ‘Grand Tour of China’ option

Saga presents 17-night ‘Grand Tour of Ch…

Friday, 24 July 2015 07:00

Saga’s new escorted tour and river cruise offers guests an immersive discovery of ancient and modern China, including visits to ‘must see’ sights for first time visitors.

Railtrail Tours launches 4 Seasons brochure

Railtrail Tours launches 4 Seasons broch…

Friday, 24 July 2015 07:00

  Railtrail Tours has launched its 4 Seasons brochure including late summer and autumn tours for 2015, a festive programme including Christmas Markets and tours departing in spring 2016.

Jet2 continues its zero tolerance stance on aggressive behaviour

Jet2 continues its zero tolerance stance…

Thursday, 23 July 2015 08:00 has taken further action to protect its customers and cabin crew from aggressive behaviour on a flight from Glasgow Airport last week in a bid to stamp out anti-social...

Autumn savings from Journey Latin America

Autumn savings from Journey Latin Americ…

Thursday, 23 July 2015 07:00

Journey Latin America is offering savings on selected escorted small group journeys departing in September and October.

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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