Journey Latin America unveils one-off Chile solar eclipse tour

Journey Latin America unveils one-off Ch…

Wednesday, 31 August 2016 11:00

Journey Latin America is launching a one-off highlights holiday to experience the 2017 annual solar eclipse in Chile.

skiIceland showcases destinations appeal

skiIceland showcases destinations appeal…

Wednesday, 31 August 2016 08:00

Launched by the Scandinavian Travel group this year, skiIceland is highlighting Iceland’s appeal to ski enthusiasts this winter.

DoSomethingDifferent.com launches new range of Hudson River cruises

DoSomethingDifferent.com launches new ra…

Tuesday, 30 August 2016 11:00

A number of cruises in New York are now available to pre-book through DoSomethingDifferent.com

Debut ice-cream van launch from Warner Leisure Hotels

Debut ice-cream van launch from Warner L…

Tuesday, 30 August 2016 08:00

Warner Leisure Hotels has launched ‘The Ice Cream Bar’, dubbed as a ‘bar on wheels’, which is travelling around the country this summer serving cool treats including ‘IcePA’, ‘Jäger Bombes'...

Dublin Airport speeds up security with Sensor Technology

Dublin Airport speeds up security with S…

Monday, 29 August 2016 14:00

The use of Bluetooth/Wi-Fi sensors has helped Dublin Airport to efficiently manage queues for greater processing efficiency and to display real-time wait times, to improve traveller experience.

New river cruise brochure from Shearings

New river cruise brochure from Shearings…

Monday, 29 August 2016 11:00

Shearings Holidays has launched its new 2017 River Cruise programme which showcases its collection of river cruises across Europe including 14 new itineraries and a new design.

Big on adventure with HF Holidays’ Canadian destinations in 2017

Big on adventure with HF Holidays’ Canad…

Monday, 29 August 2016 08:00

HF Holidays is showcasing a selection of 2017 packages that have been introduced in conjunction with the nation-wide celebration of Canada's 150th anniversary as a nation, and include trips to...

ABTA predicts two million Brits to head overseas this weekend

ABTA predicts two million Brits to head …

Friday, 26 August 2016 14:00

ABTA is estimating that two million British holidaymakers are set to head abroad this bank holiday weekend.

Clicky Media research finds video has most impact on potential holidaymakers

Clicky Media research finds video has mo…

Friday, 26 August 2016 11:00

Clicky Media has advised that advances in video technology and the increase in demand for people to see exactly where they are going has the most influence on people’s decision...

‘Live Every Moment’ with Inghams' new winter 2016/17 ski brochure

‘Live Every Moment’ with Inghams' new wi…

Friday, 26 August 2016 08:00

Inghams has launched its new Ski 2016/17 brochure which features two new resorts, Montgenèvre and Courmayeur; new short breaks; two new flight routes; new hotels, plus Muotka Wilderness Lodge in...

In-flight entertainment is the Holy Grail for travel marketers by Guy Bradbury, Atomic London

In-flight entertainment is the Holy Grai…

Thursday, 25 August 2016 14:00

In-flight entertainment is one of the only places left with a totally captive audience - for most travellers, once the seatbelt sign has been switched on there is no access...

Jet2.com bans early morning sale of alcohol

Jet2.com bans early morning sale of alco…

Thursday, 25 August 2016 11:00

Jet2.com has further bolstered its commitment to tackle disruptive and abusive behaviour by banning the sale of alcohol on board before 08:00 on all morning flights.

On the trail of the Great North Snowdogs

On the trail of the Great North Snowdogs

Thursday, 25 August 2016 08:00

Visitors heading to the North East this autumn for the region’s largest free public art trail are being encouraged to extend their stay at a top hotel.

Celebrity Cruises launches new Celebrity Escapes city break packages

Celebrity Cruises launches new Celebrity…

Wednesday, 24 August 2016 14:00

Agents keen to offer holidaymakers the chance to make the most of life at sea without compromising on time spent exploring on land can enjoy the best of both worlds...

New entertainment breaks from Warner Leisure Hotels

New entertainment breaks from Warner Lei…

Wednesday, 24 August 2016 11:00

Warner Leisure Hotels has launched two new midweek entertainment breaks, the ‘Best of British Party’ break which celebrates all things great about the British Isles and the ‘Jet Set Generation’...

Holidaying in the UK hasn't always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips. However, the recession, and better destinations in the UK are a few explanations why more and more Brits are holidaying at home like our European neighbours.

The Spanish, French and Italians have always been loyal to domestic locations and have often decided to stay close to home for their holiday breaks. Until very recently, Brits have not been tempted to do the same, but with developments in British tourism and other factors, the staycation has exploded and UK holidaymakers have fallen back in love with the great British holiday.

The current economic climate could be a factor in encouraging Brits to look for a cheaper holidays and with less money to spend on trips, the UK may seem a more economical option. Findings from a survey we conducted found almost two thirds of Brits (64%) put price and value for money at the top of their priority list when purchasing travel products and services. With the recession in full force, Brits can't always afford to go on extravagant holidays, so they are choosing to go on more breaks and staying in the UK as they can get more for their money.

However it's not just money worries making British holidaymakers look at UK options, huge developments in British tourism, hotels and hospitality have tempted Brits into holidaying in the UK. With lots of luxury hotels, spas, and high end restaurants popping up all over the country, there are now lots of excellent attractions that can cater for Britons on a city break or trip to the countryside. Britain now has the capability that it didn't have a couple of decades ago to provide all kinds of holidays for any budget that aren't dependent on great weather.

Furthermore, Britain is also undergoing an era of national pride with events like the Royal wedding in April and the upcoming Olympics, making Britain the place to be. All things British have become cool, with a surge in popularity for traditional food and culture at home and abroad. Like the French, Spanish and Italians, Britain has developed its own cosmopolitan culture that is attracting visitors to holiday in the UK to experience the British vibe.

Moreover, we shouldn't ignore the significant role played by marketing in the revival of the British holiday. The UK tourist industry has dramatically improved by stepping up marketing campaigns to highlight the fantastic scenery and attractions Britain has to offer. A whole range of tools including advertising, mobile phone apps, digital, and social media have been employed to attract consumers to the UK. Brits are able to copy the holidaying habits from our European neighbours because more information is projected about great UK holidays and deals through marketing. The key to keeping the British staycation alive is to continue smart marketing and let people know about the great attractions and facilities the UK has to offer.

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