Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.


The way consumers purchase travel and holidays has changed radically. Gone are the days of going into your local travel agent and picking up a brochure, now, for many people, booking a holiday takes place entirely online. For travel agents this represents a huge mind-set shift in how they reach and communicate with consumers and establishing an online presence is crucial.


The wealth of opportunity to build an online profile, from large social networking sites like Facebook and Twitter, to niche blogs and forums and review sites, it can be daunting. The key to all of these platforms is understanding the nature of the consumer. People go to these online destinations to share and gather information from others. They are called social networks because at their very core they are about connecting people and enabling social interaction. If travel companies are going to build a respected and trusted presence online they must engage in these conversations and provide information to consumers that is useful, relevant and interesting.

The key to all of this is making sure that you have clear objectives before you get started. Who are you trying to reach? What does success look like? Why is engaging with social media the right thing for your business? How does this fit into your overall marketing plan? Without having a clear strategy the return on investment in social media will be low. Social media is not a 'bolt-on' to marketing activity, but should be a fundamental part of engaging with consumers. Choosing the right platform is dependent on what the overall objective is. Twitter, for example, is great for customer service as it enables travel agents to handle queries and complaints directly from their customers in real-time and respond to any issues before they get bigger. Facebook allows agents to establish a personality and share information with fans, helping to build a loyal customer base and brand advocates.

Building a Facebook profile 
For many consumers Facebook has become and regular part of their everyday life. In fact it has roughly 37million unique visitors monthly, spending an average of 23 minutes on the site (stats from Google AdPlanner). Facebook users are interacting with friends, sharing stories, pictures and information of interest and, most importantly, they are constantly looking to be the first to share a piece of news that will encourage their friends to comment on their wall. This presents a huge opportunity for travel companies to provide that information and become part of the conversation. The recent introduction of timeline on Facebook means that there is a greater scope to offer more visual content in terms of images of holiday destinations and pictures from fans' holidays.

Recommendation-based purchasing
A large proportion of holiday purchases are made because of a recommendation from a friend or a trusted source. The rise of recommendation-based purchasing online has come about because of social media. Websites such as TripAdvisor are a good example of the power of opinion and offers a great place for travel agents to build up trust with consumers by recommending hotels and destinations as well as advising on the less good ones.

Ultimately travel agents should aim to have a presence across all of these platforms online, as well as keeping up with new trends. Pinterest came almost out of nowhere and now hundreds of people share pictures everyday of places they'd like to visit, what better place for travel agents to engage with consumers. The big step is getting started and dedicating the resource to managing an online profile. But the rewards are there to be reaped and not to be involved would be a bigger mistake.

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