Thomson has opened its first London-based Holiday Design Store at Westfield Stratford City.

The new store combines personalised service and technology, featuring high-definition screens and projections with destination and hotel content and the latest technology including an 84” touch screen interactive map designed to inspire customers.

Visitors to the store will be able to view ‘top ten’ lists and live weather information, read reviews and view videos of destinations and hotels.

Social media feeds will also be streamed onto the screens, with customers encouraged to celebrate their holiday bookings by tweeting to see their name and holiday destination appear live on the screen. The store is zoned with specially designed areas for customers to browse for holidays on their own devices or use interactive screens.

The Advice bar has dedicated self-service computers for customers to access reviews and destination, excursion and visa information or even book their own holiday – with staff on hand to answer questions. Customers can also sit in booths with relevant holiday images and video content projected on the walls so retail agents can bring the resort or cruise to life.

The launch follows the opening of similar stores in Bluewater Shopping Centre, Gateshead’s Metrocentre and Sheffield’s Meadowhall as well as Liverpool, Bristol and Glasgow city centres in the last two years.

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