Capitalising on its first successful three months of selling the US, If Only?has launched its Monumental and Inspirational Washington, DC campaign aimed at travel agents in the UK and Ireland.
Working closely with Destination DC and British Airways, the company is highlighting the city?s attractions (more than 100 offer free admission), its neighbourhoods, its appeal to families and how easy DC is to reach with British Airways? twice-daily service from Heathrow?s T5.
With details of things to see and do plus offers at four- and five-star hotels, the US? capital city is the inaugural destination to be featured on the operator's new website. The hotels featured are in some of the city?s hottest districts like Adams Morgan, Dupont Circle and historic Georgetown.
Promoting Washington, DC as a stand-alone city break destination and as an essential stop on any east coast itinerary, the long-haul operator are offering agents competitive packages in the form of promotional materials that can be used as window posters, e-shot templates and social media posts.
Agents are also able to earn bonus Just Rewards for every booking that includes BA flights to Washington, DC.
