The Hunan province invited agents and operator partners to Park Lane in London, inviting them to 'Meet in Hunan' and immerse themselves in the region's history, traditions and natural wonder
Governor Mao Weiming, who led the delegation in London, introduced the event. "You may have never visited Hunan, but when it comes to the floating mountains in the movie Avatar, you'll know what it looks like: Zhangjiajie."
The Hunan province was brought to life at the Four Seasons Park Lane, with live demonstrations of some of Hunan's iconic traditions (pyrography art and embroidery chief amongst them) and performances of eight centuries' old shadow puppetry and live music.
Zheng Zeguang, the Chinese ambassador to the UK, spoke at the event to iterate the importance of the cultural exchange between the UK and China—especially important in 2025 as VisitBritain anticipates a return to pre-pandemic levels of Chinese arrivals to the UK.