As part of its 60th anniversary celebrations this year, ABTA is launching the ABTA Schools Arts Challenge and is looking to members for their help to inspire young people about travel and raise awareness of the importance of why families should book with the association’s members.

The new project offers members and industry partners an opportunity to promote their brand to across the UK, as all 23,000 primary schools will be invited to take part in a national competition.


Pupils will be invited to investigate their holiday heritage and create three postcards to express and visualise the past, present and future of holidays and travel by drawing on information provided by ABTA and its members, and will help pupils aged from 7-11 learn about travel and tourism in the UK, the travel destinations of the past and future, as well as researching the social context of family holidays and looking at the modern day questions of sustainability.

In particular, members are asked to help by providing holiday adverts, film footage, photographs, tickets or promotional material from any period over the last 60 years.

Members are also being encourage to support the challenge by providing prizes for the winners and runners up in the competition.

For more information contact Frances Tuke by email at or call 020-3117 0514.

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