HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holiday...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Taking on the role of Managing Director for the Falkland Islands Tourist Board was never going to be a straightforward task.

An Overseas Territory located 7,000 miles from the UK, the Falklands is one of those destinations that everybody has heard of and yet few people truly know. Having set up home in Stanley last July, I continue to be amazed and thrilled by these Islands on a daily basis.

We’ve just received the latest visitor statistics showing that 2012 was the best year for tourism in the Falklands since records began. Nearly 7,800 land-based tourists travelled to the Islands, an increase of 17% over 2011, with 4,234 visitors coming from the UK alone. Leisure tourists (excluding those visiting friends and relatives or travelling on business) grew by a massive 52% to 1,937 arrivals, the second best year on record only topped by 2007, the 25th anniversary of the Falkland Islands conflict.

Visitor arrivals in 2013, including cruise passengers and domestic tourists, are expected to total 53,000 spending more than £10million.

For a small destination with just 2,500 residents, this is phenomenal. These impressive figures are no doubt in part attributable to last year being the 30th anniversary of the conflict. But how do we build on this?

Everyone THINKS they know the Falklands, but there is a great deal more for visitors than what is typically perceived.

For example, these islands are home to an incredibly diverse wildlife (not just penguins!)...Black-browed albatross, elephant seals and sea lions, orcas and killer whales, porpoises and dolphins. There are nearly 200 native species of plants, awesome mountain ranges and a never-ending coastline with pristine, sandy beaches. We also enjoy more hours of sunshine than the UK.

The Falklands makes for a fantastic holiday experience whether this is on its own or as part of a wider itinerary including destinations such as Chile or Antarctica, and we will continue to work with our trade partners to get this message out there.

Awareness of what the Falklands have to offer isn’t the only challenge. As well as the usual issues facing a remote destination – such as the logistics of getting here and maintaining good trade relations from afar – we can factor politics into the mix. In the past year that has meant dealing with a cruise boycott, which I’m delighted to say has now been resolved.

This past year we’ve focused on doing a few things well. We exhibited at World Travel Market for the first time since the 1980s, something we intend to repeat this year. The UK remains the largest source market for the Falklands. At a time when many agents are looking at trimming programmes rather than adding to their brochures it’s crucial for us to have a presence.

We’ve invested in our representation and have a robust programme in place to build on and enhance relationships with UK agents and operators via a dedicated team at Keene Comms in London.

We have also nurtured niche target markets. This has included attending a Bird Fair in August and hosting a group of birding specialist operators here in the Falklands in February. Feedback was incredibly positive with one participant describing the wildlife as “overwhelming”.

Digital and social media are going to be a significant focus going forward. Our Facebook page now has an impressive 34,500 fans, with more channels to follow soon. It’s an exciting time for the tourist board as we evolve from a government department to a company in our own right, with a new tourism development plan and a new travel trade association in the pipeline.

First and foremost the mantra for everything that we do has to be ‘out of sight, not out of mind’. So I’d like to say a huge thank you to everyone who has supported the Falklands over the past year. And for anyone who thinks they know the Falklands, or simply hasn’t visited yet, why not come and see for yourself? You may be surprised and you’ll definitely be smitten.


twn Are you sure that you want to switch to desktop version?