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Tunisia sets ambitious tourism targets for 2019 and 2020

Rene Trabelsi, Tunisia's minister for tourism, said the north African country was on track to welcome 9 million tourists in 2019, a target he said is "realistic" after 8.3 million people visited in 2018. 

"We are ambitious but it's feasible to welcome 10 million tourists by 2020," Mr Trabelsi said in an interview with Travel Bulletin at the Mediterranean International Tourism Market, which is being held this week in Tunis. 

Mr Trabelsi said security is of paramount importance after the terror attacks in 2015, in which 38 people were killed at a Sousse beach resort and 22 people were killed at the Bardo National Museum. 

"The return of peace and security for Tunisia following the 2015 attacks is essential for tourism," he told Travel Bulletin. He said strategies such as equipping all hotels with "airport-style security" at entrances, as well as additional security on hotel beaches were important for ensuring visitors to Tunisia feel safe.

A vital part of attracting growing visitors is the promotion of destinations in Tunisia away from "the classic beach holiday", Mr Trabelsi said. He cited culture, heritage, the natural environment, sporting events, adventure holidays, boutique hotels and rural breaks as alternative ways to experience Tunisia aside from "the traditional touristic areas". 


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