Sojern's Global Travel Insights report analyses impact of regional & current events

Sojern has released its Q1 Global Travel Insights Report based on the rigorous analysis of more than 800 million traveller intent data points across the globe.

From a currency perspective, the report reveals that the weaker euro is attracting large numbers of global tourists to European countries this summer, while the stronger dollar has yet to have a negative effect on worldwide searches and bookings to the US.

In February, Japan benefited from an increase in inbound travellers from countries celebrating the Lunar New Year, while March saw Tunisia and Egypt suffer the ill effects of a recent terror attack and the announcement of tighter visa rules, respectively.

The company's CEO, Mark Rabe, said: “Our first quarter report analyses new patterns in travel around the globe, including seasonal events like Easter and Lunar New Year. But it also serves as a crystal ball into summer 2015, as we distil millions of traveller intent data points into actionable insights for travel brands that want to reach consumers as they research summer holidays.”

The report also revealed that in the first quarter of this year the most searched destinations included the US, Spain, UK, Italy, Germany, France, Mexico, Turkey, Greece and Thailand.

For more information visit www.sojern.com


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