Icelolly relaunches with new brand identitiy

Following months of in-depth market and customer research, Icelolly is re-launching with a new brand identity.

The Leeds-based travel company, founded in 2005 and which today employs more than 60 staff, will from now on be known only as Icelolly, after deciding to park the '.com' from its original brand name.

Working alongside branding consultancy Promise , Icelolly's logo and website have both been given a makeover, with the holiday comparison experts' various social media channels – including its Twitter feed and Facebook page - following the same guidelines.

Icelolly has taken its new look and feel to the streets of London via a multi-platform advertising campaign produced by L&Co , including a series of headliners inside some of the capital's buses and digital escalator panels in Tube stations.

A radio campaign has also been lined up with Heart FM, with Gavin & Stacey star actress Joanna Page recruited to complete the voiceover.

Steve Wilson, chief marketing officer for Icelolly, said: "The overwhelming feedback from our internal discussions and external research was that our existing brand looked dated and busy, and no longer translated our core values – quality, fun, inspiration.

"We're extremely pleased with our new identity and can't wait to introduce it to our community of holidaymakers. These are exciting times for Icelolly, we're going from strength to strength and I have no doubt that all the work that has been put in the rebrand will help us reach new horizons."

More News...

Warner Leisure Hotels off…

Warner Leisure Hotels offers £30 off per room in summer

Warner Leisure Hotels is offering guests savings on selected rooms between May and August 2019.

Thomas Cook Airines launc…

Thomas Cook Airines launches baggage check-in service from home

Thomas Cook Airlines has partnered with home baggage check-in experts AirPortr to launch the service from London Gatwick.

Air Mauritius launches A3…

Air Mauritius launches A330-900neo aircraft

Air Mauritius has announced the launch of new A330-900neo on direct services from London Heathrow to Mauritius.

Walkaround Sesame Street …

Walkaround Sesame Street character at Beaches Resorts now

Beaches Resorts has introduced a new Sesame Street walkaround character, Rosita, to its three resorts in Jamaica and Turks and Caicos.

Canadian Affair triples t…

Canadian Affair triples travel trade team

Canadian Affair is tripling the size of its travel trade team following a successful first six months of sales to agents.

Ramblers Walking Holidays…

Ramblers Walking Holidays launches new 2019/2020 brochure

Ramblers Walking Holidays has launched a new Autumn/Spring 2019/20 brochure featuring more than 110 itineraries to wonderful destinations around the world.  

Stronger trade strategy p…

Stronger trade strategy part of French Leave Holidays relaunch

French Leave Holidays has relaunched with the aim to establish itself as the “go to” operator for French breaks, helping agents to tap into the bespoke and immersive travel market.

Fred. Olsen’s Balmoral co…

Fred. Olsen’s Balmoral commences cruise season from Newcastle

Fred. Olsen Cruise Lines’ 1,350-guest flagship, Balmoral, has commenced its 2019/20 cruise season from Newcastle on April 21, setting sail from the Port of Tyne on an eight-night ‘Cruising German...

Princess Cruises launches…

Princess Cruises launches new 'Sapphire Princess' cocktail

Princess Cruises has announced that its new gin-based 'Sapphire Princess' cocktail is now being served on its main UK ship.

'Memorable Moments' for c…

'Memorable Moments' for couples & families at St Lucia hotel Cap Maison

St Lucian hotel Cap Maison has put together a selection of experiences for couples and families called 'Memorable Moments'. 

Butlin’s launches new men…

Butlin’s launches new menu at The Diner

Butlin’s unveils a new menu at The Diner restaurants on both the Bognor Regis and Minehead resorts.

Warner Leisure offers Ear…

Warner Leisure offers Early May Bank Holiday breaks from £205

Warner Leisure Hotels is offering guests some deals for the Early May Bank Holiday break starting from £205 per person.

Prev Next

twn Are you sure that you want to switch to desktop version?