Independent travel company Haggis Adventures is using video to engage with the youth market as part of an interactive online marketing campaign.
A new three-minute video has been shot and produced by Heehaw Digital which acts as a catalyst for customers to upload their own videos to YouTube.
The company's brand manager, Roger Kerr, said: "Video is an incredibly powerful way of communicating the experience of a Haggis Adventure and we also use the videos for training purposes with our agents worldwide. But most of all they are massively important for customer engagement and create real interaction between brand and customer.
"As online and YouTube in particular, becomes more and more critical to success in the travel industry, video is now a key part of any marketing campaign. Video is highly measureable from the number of views to the comments left by viewers, allowing the brand to engage one to one with customers."