Finland Adobestock raland

Eco-tourism is on the rise in Finland

Natalie Chalk visits Helsinki to find out how the country plans on being a world leader in sustainable travel by 2025.

The happiest country in the world has taken on the challenge of becoming one of the most eco-friendly on the planet.

Finland aims to be the leading country of sustainable travel by 2025.

That was the pledge set at The Matka Nordic Travel Fair, the largest travel industry event in Northern Europe, which saw a record 68,300 visitors in January, with attendees from around the world.

Experts and business leaders gathered to share their insights and solutions on how to bring about cooperation and change across the industry.

With Helsinki and Espoo already suffering the impact of climate change, Finnish tourism bosses are looking to restore the balance by putting the protection of the environment alongside economic growth.

Changes have already begun at Helsinki Airport, which has decreased its emissions by three per cent per passenger on average in the last 10 years. It also sees 70 per cent of green landings, meaning that pilots use less fuel on descent.

Taking up the challenge in the capital are hotels, shops and restaurants with many placing sustainability at the core of their business.

At restaurant Natura, which opened in April 2016, they serve up to 80 per cent game meat and for seafood they source only from the WWF list.

New hotel projects such as the boutique Folks Hotel in the emerging Vallila district, will use local products, reduce bathroom packaging, and remove plastic bottled water instead offering tap water. In front of the hotel they’ll offer spaces for electric cars. The four-star hotel is set to open in this summer.

At Metsä/Skogen store and Mushroom bar restaurant, they have set up a multi-sensory experience with sounds and sights from Finnish forests. They sell sustainable clothing, wellness products and serve mainly vegan dishes created by chef Sami Tallberg who forages locally. The chaga and mushroom cappuccino is their hot drink sensation that’ll boost and warm up your insides.

At Hawkhill in Espoo, taking care of nature is their number one. The eco-resort is surrounded by Nuuksio National Park where you’ll find hares, deers, moose, bears and wolves. The family-run firm has put the wellbeing of the natural forest above profits by not marketing their log cabins to the US or Asia, where visitors would have to use a plane to travel from another continent.

They have made reconnecting to nature a priority for guests and have also switched from renewables to nuclear energy to ensure they’ve taken every measure available to fight climate change. They will be CO2 free this year and plan to be CO2 negative next year by planting trees and restoring the swamps that were drained in the 1930s. They use mostly wood, as little concrete as possible, and serve mainly plant-based food.

Co-owner Matti Ala-Outinen said that sustainability is not just a problem for governments to solve but that “we all have to take every step possible to stop climate change.”

For more information visit,, and

More News...

Isolated hiking heaven: A…

Isolated hiking heaven: Aristi Mountain Resort & Villas in Zagori, Greece

Aristi Mountain Resort & Villas is the perfect location for travellers who are looking for some adventure as well as some relaxation. 

Hotel Lou Pinet in Saint-…

Hotel Lou Pinet in Saint-Tropez to re-open in May

Boasting original bohemian Saint-Tropez charm, Hotel Lou Pinet will re-open to guests and locals alike on May 20.

P&O Cruises extends “…

P&O Cruises extends “pause of operations” until May 15

P&O Cruises is extending its pause in operations for all sailings up to and including May 15, 2020 as a result of the continued impact of COVID-19.

Classic Collection Holida…

Classic Collection Holidays offer a lively trip to the island of Skiathos

For clients looking to go on a future, action-packed holiday, agents may be interested in booking them on Classic Collection’s trip to the Greek island of Skiathos.

The Saint Lucia Tourism A…

The Saint Lucia Tourism Authority launches 'Seven Minutes in St Lucia' virtual escapes

The Saint Lucia Tourism Authority (SLTA) invites travellers to virtually escape to Saint Lucia, with a social media series that airs on Instagram.

St Kitts and Nevis launch…

St Kitts and Nevis launches #WereWithYou and #SeeYouSoonNevis

Nevis, one of the Caribbean's best kept secrets, will launch the two campaigns to promote solidarity during this time.

Not Just Travel launches …

Not Just Travel launches The Travel Nation to support the industry

Not Just Travel have launched The Travel Nation, an online travel community which will offer insightful content, advice and training for agents.

Experience a new wave of …

Experience a new wave of wellness with Quinta do Lago

Get your active clients excited for a future trip to The Magnolia Hotel, which will offer them access to the brand-new multi-sports hub, The Campus, and the hive of activity in the...

Australia Zoo is running …

Australia Zoo is running a koala live-streaming service

Agents now have the opportunity to gain inspiration for animal-loving clients, as Queensland-based Lone Pine Koala Sanctuary has 15 livestreams running, eight of which are uniquely focused on its cute...

Antigua and Barbuda close…

Antigua and Barbuda closes V.C Bird International Airport

The Cabinet of Antigua and Barbuda have decided to close the V.C. Bird International Airport to all incoming commercial traffic, which commenced midnight on March 26.

ABTA to offer six month f…

ABTA to offer six month free membership for current members

To support members at this time, ABTA is offering free membership for six months, for the subscriptions year starting July 1.

Anguilla's Ministry of He…

Anguilla's Ministry of Health launches information platform for COVID-19

Anguilla’s Ministry of Health & Social Development provides a single online source for information about all aspects of the effects of coronavirus on the island, its residents and nationals wherever...

Prev Next

twn Are you sure that you want to switch to desktop version?