Falmouth port in Jamaica Falmouth port Adobestock Irina Schmidt

WTM Virtual: Jamaica Tourist Board praises the travel trade and reveals updates

At WTM Virtual, regional director of Jamaica Tourist Board, Elizabeth Fox, noted the tourism board's reliance on the trade's integral role in bringing UK travellers to Jamaica.

Expanding, Fox added, "Despite the lockdowns, I can say that we've never been busier. We've ramped up our digital engagement, virtual sale calls, webinars and even sent our our first video newsletter. We've also set up our first Virtual FAM trip for agents, which was a huge success.

We've been able to stay in contact with our sellers through the Jamaica rewards site (www.jamaicarewards.co.uk). This programme is integral to us, and we are committed to supporting, engaging and inspiring our homeworkers, tour operators and travel agents. We have upcoming pub quizzes, and an upcoming rewards party to thank those agents who are taking part in our webinars and other forms of engagement."

Beyond their support for the industry, the Jamaica Tourist Board also noted the plans to rebuild tourism to the island and their plans for next year. 

Resilient Corridors

Jamaica has developed the innovative concept of “Resilient Corridors” to allow the island to manage and trace the movement and activities of visitors within designated areas.  Although only one percent of the population lives along the corridors, they account for 80% of the nation's tourism product, which allow the country to tightly manage a small geographic area while ensuring authentic experiences for visitors to the island.

Key focuses for 2021

The luxury market will be a key focus for next year as Jamaica is set to be a premier holiday choice for luxury travellers in 2021, with both British Airways and Virgin Atlantic seeing the potential in the destination and launching new routes to Montego Bay from Gatwick and Heathrow, respectively. This will result in an increase of 300% in Club Class and Upper Class seats to the island per week and will offer travellers more flexibility on their travel dates and departure airport from the UK.

New openings and expansions

The tourist board will focus on promoting Jamaica’s new accommodations and extended refurbishments at some of the destination’s most sought-after resorts. This includes the luxury all-inclusive resort Sandals South Coast in Jamaica is currently undergoing a multi-million-dollar renovation and is set to open in December 2020. Guests can expect the addition of the world’s first-ever Swim-up Rondoval Suites, positioned on a 17,040 sq. ft. pool oasis. The resort’s 112-room Dutch Village will also be re-designed with direct access to two new expansive swim-up pools and a modern wedding venue is being added in the resort’s Italian Village

www.visitjamaica.com/uk/


More News...

PATA announces a series o…

PATA announces a series of virtual quizzes and bingo

The Pacific Asia Travel Association (PATA) is hosting a series of virtual training quizzes and bingo nights for the travel trade. 

LUX* Resorts & Hotels…

LUX* Resorts & Hotels and SALT Resorts launch wellness experiences

The 'Collectable Wellness Experiences' are fuelled by self-care and holistic healing, and will be available this summer from a number of resorts. 

First flight to Portugal …

First flight to Portugal in 13 years takes off from Teesside

The first holiday flight to Portugal in nearly 13 years has, today, jetted off from Teesside International Airport.

JG Travel Group launches …

JG Travel Group launches stand-alone festive brochures

The JG Travel Group has launched stand-alone ‘Festive Collection’ brochures for its Just Go! Holidays and National Holidays brands.

Finnair adds new 'Busines…

Finnair adds new 'Business Light' ticket type

Finnair has boosted its business class travel options with a new 'Business Light' ticket type to offer increased flexibility and choice for customers.

American Empress relaunch…

American Empress relaunches in the Pacific Northwest

American Queen Steamboat Company has announced that the American Empress has embarked on the first sailing of the 2021 Pacific Northwest season.

Jet2.com expands winter 2…

Jet2.com expands winter 21/22 ski programme by adding route to Lyon

Jet2.com is expanding its bumper winter 21/22 ski programme by adding weekly services to Lyon from Manchester Airport. 

ROBINSON welcomes its new…

ROBINSON welcomes its new club on the island of Cyprus

ROBINSON, TUI’s premium club brand, has opened its first property in Cyprus.

Madeira Promotion Bureau …

Madeira Promotion Bureau chooses Black Diamond as trade partner

London-based travel specialist integrated agency, Black Diamond, has been appointed by Madeira Promotion Bureau (MPB) as its first trade representation agency for the UK.

ABTA expands support for …

ABTA expands support for Travel Day of Action

June 23 will mark an industry-wide day of action to help the industry in its post-pandemic recovery. 

MSC Splendida welcome bac…

MSC Splendida welcome back guests with a four-country east Mediterranean summer itinerary

MSC Splendida became the latest MSC Cruises ship to restart summer sailings, with her seven-night itinerary to the Eastern Mediterranean from the northern Italian port of Trieste. 

Mauritius to reopen for i…

Mauritius to reopen for international travel from July 15

The island nation will open in phases throughout 2021, with the first phase welcoming vaccinated travellers.

Prev Next

twn Are you sure that you want to switch to desktop version?