saudi wtm final

WTM 2021: Saudi aims to be a tourism leader in the Middle East

Despite the challenge of the pandemic, Saudi’s tourism sector has witnessed strong growth over the past eighteen months.

As the country rolls out a comprehensive program of lifestyle and entertainment events, the focus is now on inspiring and engaging international trade partners.

Saudi’s interactive pavilion at WTM captures the imagination of event attendees and travel trade professionals by immersing them in the scents, sights and sounds of Saudi. The pavilion showcases the country’s top tourist destinations, from the pristine coastline of the Red Sea to the breath-taking heritage sites of AlUla and Diriyah. And it delights visitors through performing arts and unique Saudi fashions.

Ahmed Al Khateeb, Minister of Tourism, said of Saudi’s presence at WTM:

“The pandemic brought into sharp relief the global importance of the tourism sector and the imperative for international collaboration at every level to drive the redesign of tourism for the future. Saudi’s presence at one of the biggest global travel events is a strong statement of our commitment to directly engage and inspire the global tourism sector as we emerge from the constraints of the pandemic.

“Tourism relies heavily on cross-border and industry collaboration and WTM is a fantastic opportunity for us to meet like-minded partners to find collaborative solutions to global challenges.”

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