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WTM 2021: Qatar kickstarts World Cup countdown

As the one year countdown to the FIFA World Cup Qatar 2022 grows closer, Qatar Tourism has revealed its goals for 2022.

Qatar Tourism's appearance at World Travel Market comes following the launch of its new 'Experience a World Beyond' campaign, which is being rolled out to international markets in print, digital and physical marketing, as well as the beginning of the one-year countdown to the World Cup. 

'Experience a World Beyond' is designed to focus on the vast diversity of product on offer in the Middle Eastern destination- from a host of museums that celebrate the culture and history of Qatar, to luxurious accommodation options and a gastronomic scene fuelled by traditional soukhs and local eateries as well as world-class chefs. 

The ‘Qatar Tourism Strategy 2030’ is leveraging the peninsula’s variety of existing experiences and capitalising on a wave of new hotels, theme parks, shops and major leisure projects that have recently opened or are set to launch in the lead up to the FIFA World Cup Qatar 2022. The plan plays into the '2030 National Vision' which sets a goal of 6 million tourists annually and a double of GDP, from 6% to 12%, by 2030. 

Targeting rapid expansion, Qatar is adding 105 new hotels to its extensive portfolio of properties. The new properties include: Banyan Tree Doha; the Pullman Doha West Bay; the JW Marriott West Bay; and the Steigenberger Hotel. At least 50 of these are expected to be open in time for next winter's World Cup. 

One of Qatar’s most impressive investments to date has been the eight brand new sports stadiums and facilities that will host the FIFA World Cup Qatar 2022. For the first time in FIFA World Cup history, all stadiums are within close proximity, with the longest distance between venues just 75 km. 

To cater for the increase in visitors expected around the time of the World Cup, transport facilities have also been improved, including the metro system which now links the stadiums to residential areas, tourist zones and soon-to-be fan villages. 

Following on from the FIFA World Cup, and looking ahead to 2023 and beyond, the nation aims to carry on the momentum by maintaning strong partnerships across sectors, broadening its horizons from a solely domestic market.

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