WTM 2021: Calvia continues recovery

Xavier Pascuet, the director of Calvia Tourist Board, reinforced how key Brits are to Calvia's recovery at World Travel Market. 

Speaking at World Travel Market 2021, the director of the Ajuntament de Calvia Tourist Board enforced its support for the UK travel trade.

"Like the whole world, we felt the effects of Covid-19- not just from a tourist standpoint, but from a supply, demand, and community level.

"As we begin to emerge, everyone wants to travel. We're extending our season through the autumn into early winter- 60,000 keys await guests from all around the world and we welcome them with open arms," explained Pascuet.

"The UK is such an important market- two of our zones host around 90% of British arrivals in Calvia. As we build back, we're not specifically hoping for more or less British travel- we want a better spread. We're looking to diversify our product focus- our source markets include sports, activities, and outdoor offerings.

"We recently held a PGA event in Santa Posa- this boosted arrivals by 20%, and, notably, Brits were keen to experience our courses. People want to be outdoor and active as they emerge."

The destination hopes to position itself as an all-round, year-round hotspot. For the first time, 2020 spotlighted the beach and sea offerings in the island.

"Of course Calvia is well-known for the partying hotspot of Magaluf. The area has developed, though- 70% of the accommodation is four- or five-star. Families and couples are finding Calvia a much more suitable destination than its reputation suggests."

A key trend emerging at WTM 2021 is the role of sustainability in the future of destinations.

"For us, sustainability is built upon three pillars- environmental, economic, and social. The success story so far is more logistic than touristic. The next generation has made it clear that climate change needs to be tackled; as an island, we risk sacrificing whole areas if action is taken. We need to make everything more sustainable.

"We're developing systems to regenerate water across the island- reducing how much we take from our surroundings. In terms of societal sustainability, we want ensure there's sustainable employment outside of the peak seasons. 70% of tourism revenue returns to foreign markets- we want to promote local operators and activities for international guests."

In terms of its future promotional plans, Pascuet concluded: "We're working with source markets and the sector more directly. We keep organising events- from sports events like hikes and triathlons to sector-focused events like FAM trips."

"We're always looking forward to welcoming back Brits- we want to keep them staying longer and discovering the hidden Calvia- from the year-round offerings to the zones that don't often come to mind when they plan their holidays."


More News...

Newmarket Holidays unveil…

Newmarket Holidays unveils Escorted Tour collection for 2022-24

The escorted tours, cruise, and events specialist has revealed its 2022-24 schedule and put 2023 products on sale.

Visit Seattle celebrates …

Visit Seattle celebrates FIFA World Cup 2026 announcement

The confirmation that the city is one of 16 hosting the men's tournament in 2026 is sure to be a big boost in the city's growth as an international sports...

Virgin Voyages stars in n…

Virgin Voyages stars in new Channel 5 documentary

The 20-episode series will debut on June 19, 2022, and was filmed across the Scarlet Lady and Valiant Lady ships. 

The Deep Space Launch Com…

The Deep Space Launch Complex arrives at Kennedy Space Center Visitor Complex

 A F-104 Starfighter flyby kick started the grand opening of Gateway: The Deep Space Launch Complex at Kennedy Space Center Visitor Complex.

Antigua and Barbuda celeb…

Antigua and Barbuda celebrate British Airways 60th anniversary milestone

 Antigua and Barbuda marked British Airways’ 60th anniversary of flying to the twin-island nation with a cocktail reception hosted by the Antigua and Barbuda Ministry of Tourism and the Antigua...

Visit USA Association (UK…

Visit USA Association (UK) celebrate end of pre-flight testing

The Visit USA Association (UK) has confirmed the news that the US will no longer require COVID-19 testing before travel.

Titan Travel launches esc…

Titan Travel launches escorted touring by private jet

Titan Travel has launched its most luxurious escorted tour to date, 'Captivating Cultures: A Grand Tour from Rome to Rajasthan' by private jet.

Japan reopens borders to …

Japan reopens borders to international tourists

After more than two years of closed borders, Japan has reopened its borders to foreign tourists.

Ras Al Khaimah launches i…

Ras Al Khaimah launches its summer campaign

Ras Al Khaimah Tourism Development Authority (RAKTDA) launches RAKation, a new summer campaign inviting visitors to explore the nature-based Emirate.

TRS Ibiza opens its doors

TRS Ibiza opens its doors

The hotel is striving to reinvent luxury stays on the island.  

Canadian Affair launches …

Canadian Affair launches Canada A.M. across the UK

 Canadian Affair, the UK’s largest tour operator to Canada is launching Canada A.M, a programme of morning agents’ events across the UK.

BREAKING: Travel Bulletin…

BREAKING: Travel Bulletin's Star Awards returns this year

After a three year absence, The Travel Bulletin Star Awards are back!

Prev Next

twn Are you sure that you want to switch to desktop version?