First Choice mums over mates trend

Twenty-something Brits are choosing mums over mates for their next holiday

More than three quarters (79%) of twenty-somethings are choosing a holiday with their parents over a break away with their mates, according to a research carried out by First Choice.

This is similar to the boomerang trend of young adults moving back home with their parents.

The study of young adults aged 20 – 30 found that a quarter (23%) pick a holiday with mum and dad to help relieve their bank balances, and nearly one in five (18%) use what they save on parent-funded family holidays to have additional holidays throughout the year with friends and partners.

The research found that three quarters (75%) of parents covered some of the costs for their adult child to join them on a multi-gen holiday, with ‘the bank of mum and dad’ forking out an average of £371 per adult child. However nearly a third (29%) said they funded the entire holiday, all expenses paid.

A quarter (24%) admitted to holidaying with mum and dad so they can enjoy the finer things in life, experience a more luxury hotel, or explore a new or exotic location they would otherwise not have been able to afford.

In the past year alone, 43% of young adults enjoyed a holiday with their parents. The study also found that more than a quarter (27%) of the always-on generation confessed to choosing to holiday with their parents to avoid the pressures of having to party or “look good” on a holiday with friends.

Also, a third of parents said they tried an exotic or long haul destination thanks to the influence of their adult children – with the USA, Egypt, Thailand and Croatia topping the list of destinations they are considering or have been to, instead of old favourites such as Spain and France.

Katie McAlister, chief marketing officer for the tour operator, said: “It’s really interesting to see just how many young Brits are choosing to holiday with their parents, to reconnect and spend quality family time together. We are seeing more families than ever looking to travel together, taking the opportunity to explore far-flung locations and try out exciting activities as a family. We pride ourselves on offering all-inclusive holidays to suit everyone, no matter the family set-up – jam-packed with legitimate reasons to brag. We’re thrilled to have Chris and Kem back on board this year to show holidaymakers how to have the ultimate brag-worthy holiday, but this time with their mums in tow, making it a real family affair.”


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