The Travel Network Group has launched a new campaign titled ?Restart Reconnect? campaign to support its members, ahead of the peak season.
The campaign is being rolled out in anticipation that it would help uplift the sales around January and February.
The Restart, Reconnect campaign will provide TTNG Members with tools, training and information across events and public relations, marketing and commercial department, to help refresh and upskill members? teams, promote business partner relationships and engage with customers.
The commercial activities include a virtual business partner forum on December 16, titled ?Getting Ready for Peaks?, where four preferred business partners will offer sector specific updates regarding health and safety protocols. In addition, there will be 21 different sessions, divided into seven sectors, including cruise, ancillaries/attraction tickets, touring, mainstream, long-haul/luxury, river and expedition cruise, as well as ski/UK Breaks.
Members will be encouraged to think about running virtual events for their customers and a directory of business partners who can run or participate in virtual will also be created as a part of the campaign.
Jenny Kovacs, a coach, speaker and trainer will host a two-day interactive training session each week, that will help focus on the mindset, motivation and confidence of the customers returning back to travel.
To help members re-engage with customers, a letter to the customers outlining the challenges that the travel industry has faced over the past nine months, and template press materials are being created that can be used to publicise re-openings, shop safety measures and encourage customers, to think about their future travel plans.
TTNG staff will explain financial protection to customers who may be anxious about the security of bookings.
Gary Lewis, CEO of The Travel Network Group said: ?The ultimate goal of the ?Restart Reconnect? campaign is to support our members as the country reopens after lockdown. With the vaccine rollout on the horizon we?re starting to see a light at the end of the tunnel and want to ensure our Members are in the best place to make the most of a possible peak booking period in the New Year.
?By providing the most recent updates and offers from our business partners, training for people who may have been on furlough these past 8-9 months and marketing materials to publicise re-openings and instil consumer confidence, we can put our members in the best possible position as we move towards a more positive 2021,? he added.
Campaign materials will be available to all members of The Travel Network Group throughout December 2020 and online registration for events is open as of this month too.
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