pexels mudassir ali 1878293

Tourism Australia launches destination-based 8D videos

Tourism Australia has launched a series of new immersive videos as a part of its marketing initiative to keep the interest alive among clients wanting to visit Australia.

The varied 8D videos will immerse viewers in the sights, sounds and textures of Uluru, Sydney Opera House, Fraser Island, the Daintree, and other places in Australia; through a sensory journey that prepares them for the time, when they are able to travel to Australia again. This is the first time that a tourism body has utilised this technology for a video series.

Each of the videos have been themed by colour – blue, red, magenta, green, black and white – corresponding to the range of feelings and emotions they evoke, coupled with the visual diversity of Australia.

Videos have been divided into the following themes:

Blue: A moment of joy for water lovers https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/oceans-and-marine-life.html

Red: A moment of escape for adventurers https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/fiery-red-hues-of-the-kimberley-and-uluru.html

Magenta: A moment of freedom for romantics https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/pink-lakes-and-magenta-landscapes.html 

Green: A moment of relaxation for nature lovers https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/australias-nature.html

Black: A moment of inspiration for creatives https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/landscapes-and-art-galleries.html

White: A moment of calm for minimalists https://www.australia.com/en-gb/travel-inspiration/experience-australia-in-8d-audio/white-sand-beaches-and-salt-lakes.html

Tourism Australia, managing director, Phillipa Harrison, said, “Many people have had to put their travel plans on hold this year, but reassuringly the demand for Australian holiday experiences hasn’t waned with many still dreaming about travelling here in the future.” 

Ms Harrison continued, “Although the current border restrictions mean that international travellers can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again.

“Australia is such unique and diverse destination and this collection of new videos captures the unique colours, sights and sounds of some of our most spectacular landscapes - giving people a real sense of being there in the moment.”

The videos can be viewed at https://www.australia.com/en-in/travel-inspiration/experience-australia-in-8d-audio.html and Tourism Australia’s YouTube channel https://www.youtube.com/user/australia.


More News...

Viking Cruises launches n…

Viking Cruises launches new expeditions to the Arctic and Antarctica

Viking recently announced the expansion of its destination-focused travel experiences with the launch of new expedition voyages to the Arctic as well as Antarctica and the Great Lakes.  

Central America Tourism A…

Central America Tourism Agency to host virtual roadshow next week

The Central America Tourism Agency (CATA) will welcome its Central America Virtual European Roadshow 2020, which will take place on Friday, October 30 at 2:00pm.

Jet2holidays welcomes Can…

Jet2holidays welcomes Canary Islands return and announces restart date

Jet2holidays has announced that flights and holidays to the Canary Islands will restart from October 30 onward.

Riviera Travel launches 2…

Riviera Travel launches 2022 river cruises

In response to recent feedback, Riviera Travel has launched a selection of its most popular river cruises for 2022, earlier than ever before. 

Inghams launches summer 2…

Inghams launches summer 2021 brochure

Inghams has launched their Summer 2021 brochure, featuring holidays tours and multi-centre trips in the mountains, lakes or coasts.

Princess Cruises advances…

Princess Cruises advances transfer of two ships to P&O Cruises Australia

Princess Cruises has confirmed the official transfer of Golden Princess and Star Princess to P&O Cruises Australia.

Century Cruises to launch…

Century Cruises to launch new ship Century Victory in September 2021

Century Cruises has announced the launch of a new ship, which will set sail in September 2021.

Win a five-night stay at …

Win a five-night stay at Hard Rock Hotel & Casino Punta Cana

Hard Rock Hotel & Casino Punta Cana is running a virtual familiarisation trip and training presentation for travel agents next week, where they will have the chance to win a...

Scenic launches its 2021 …

Scenic launches its 2021 Canada, Alaska and US tours

Scenic Luxury Cruises and Tours has launched its 2021 Canada, Alaska, and United States of America programme to celebrate 20 years of innovation in luxury touring.

Ikos Andalusia to open in…

Ikos Andalusia to open in Spain's Costa del Sol in April 2021

Ikos Andalusia, a new luxury all-inclusive resort from the Ikos Resorts, will be opening in Spain's Costa del Sol in April 2021.

PATA, UK & Ireland an…

PATA, UK & Ireland announces dates of annual roadshows

Pacific Asia Travel Association (PATA) UK & Ireland, has announced the dates for their Destination Roadshows, in association with TravelUni.

Charitable Travel to laun…

Charitable Travel to launch a fund to support communities facing hardship

The Charitable Travel Foundation will launch The Charitable Travel Fund on November 1 to support tourism communities around the world which are in need of financial resources.

Prev Next

twn Are you sure that you want to switch to desktop version?