sunset on the beach 1511072673nI2

Storming back: Costa Rica and Puerto Rico weather the COVID-19 crisis

On day two of the virtual LATA Expo conference, tourism chiefs from Costa Rica and Puerto Rico shared lessons learned after having recovered from natural disasters and also what their priorities are going forward including safety, sustainability and the strategy of promoting the whole destination rather than individual regions.

Brad Dean, CEO of Discover Puerto Rico said, “What we have seen in Puerto Rico, time and time again, whether it was hurricanes devastating the island, tropical storms creating massive flooding, the Zika virus, now a pandemic and before this earthquakes, every single time we have realised that tourism is a transformative power of good, not only for the economy but for our communities and our island."

“After Hurricane Maria, which was one of the worst natural disasters in the history of the United States, we were able to rebound and recover tourism and get back above pre-Maria levels in just two years. We focused on promoting the rural areas - outside of those areas with extensive damage - and we promoted the whole island and what it did was disperse visitors. We used the antidote to overtourism to strength the brand. We promoted the art, the history, the culture of the island. That became a competitive strength that we were able to build upon," Mr Dean added.

Mauricio Ventura-Aragón, former minister of tourism of Costa Rica said, “Sustainability for us in Costa Rica is the most important issue. Sustainability for Costa Ricans is part of our DNA. Tourism is a fantastic tool to support sustainability. But more than support sustainability in the old way, which is sustainability equals green, in Costa Rica we move forward from that. We say it’s not only green but it has a human face. That’s the most important part of it."

“We have been promoting Costa Rica - not any particular destination but the whole country - and that’s why in a small country we have a 12-night stay average. For such a small country that is fantastic. Touristic dollars are spread across the country - this is what we believe in terms of tourism,” he added.

Image credit: Lucy Toner/PublicDomainPictures

More News...

Viking Cruises launches n…

Viking Cruises launches new expeditions to the Arctic and Antarctica

Viking recently announced the expansion of its destination-focused travel experiences with the launch of new expedition voyages to the Arctic as well as Antarctica and the Great Lakes.  

Central America Tourism A…

Central America Tourism Agency to host virtual roadshow next week

The Central America Tourism Agency (CATA) will welcome its Central America Virtual European Roadshow 2020, which will take place on Friday, October 30 at 2:00pm.

Jet2holidays welcomes Can…

Jet2holidays welcomes Canary Islands return and announces restart date

Jet2holidays has announced that flights and holidays to the Canary Islands will restart from October 30 onward.

Riviera Travel launches 2…

Riviera Travel launches 2022 river cruises

In response to recent feedback, Riviera Travel has launched a selection of its most popular river cruises for 2022, earlier than ever before. 

Inghams launches summer 2…

Inghams launches summer 2021 brochure

Inghams has launched their Summer 2021 brochure, featuring holidays tours and multi-centre trips in the mountains, lakes or coasts.

Princess Cruises advances…

Princess Cruises advances transfer of two ships to P&O Cruises Australia

Princess Cruises has confirmed the official transfer of Golden Princess and Star Princess to P&O Cruises Australia.

Century Cruises to launch…

Century Cruises to launch new ship Century Victory in September 2021

Century Cruises has announced the launch of a new ship, which will set sail in September 2021.

Win a five-night stay at …

Win a five-night stay at Hard Rock Hotel & Casino Punta Cana

Hard Rock Hotel & Casino Punta Cana is running a virtual familiarisation trip and training presentation for travel agents next week, where they will have the chance to win a...

Scenic launches its 2021 …

Scenic launches its 2021 Canada, Alaska and US tours

Scenic Luxury Cruises and Tours has launched its 2021 Canada, Alaska, and United States of America programme to celebrate 20 years of innovation in luxury touring.

Ikos Andalusia to open in…

Ikos Andalusia to open in Spain's Costa del Sol in April 2021

Ikos Andalusia, a new luxury all-inclusive resort from the Ikos Resorts, will be opening in Spain's Costa del Sol in April 2021.

PATA, UK & Ireland an…

PATA, UK & Ireland announces dates of annual roadshows

Pacific Asia Travel Association (PATA) UK & Ireland, has announced the dates for their Destination Roadshows, in association with TravelUni.

Charitable Travel to laun…

Charitable Travel to launch a fund to support communities facing hardship

The Charitable Travel Foundation will launch The Charitable Travel Fund on November 1 to support tourism communities around the world which are in need of financial resources.

Prev Next

twn Are you sure that you want to switch to desktop version?