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The Seychelles Tourism Board launches ‘Experience Seychelles' campaign

The Seychelles Tourism Board (STB) has launched the second phase of its digital campaign - ‘Experience Seychelles’.

‘Experience Seychelles; our home, your sanctuary’, which follows the STB digital campaign ‘Dream now, Experience Seychelles Later’ launched in April 2020 and will run across all Seychelles destination platforms, and puts forward the tourism board’s effort to increase the destination collective digital presence. 

Amidst times of uncertainty, the ‘Experience Seychelles; our home, your sanctuary’ campaign gives travellers worldwide hope and prospect to escape the harsh realities they are currently facing, by calling them to submerge themselves in the natural allure of this pristine paradise. 

During the press conference, Mrs. Francis, STD chief executive, stated: “Experience Seychelles; our home, your sanctuary’ is paving the way for the destination to present our various markets and segments with other marketing initiatives to come. We are aware that in these uncertain times and in a competitive environment, the conversion of this campaign to actual sales of holidays will not be immediate this is why we feel it is important for us to remain visible to our potential clients.” 

The STB chief executive concluded on the importance of this campaign for the visibility of the destination. “After much preparation with the help of our government and local industry partners, we have seen that the destination is ready to welcome visitors to our islands. While the campaign’s main aim is to remind visitors that there is a secluded paradise awaiting their arrival, it also highlights the safety measures and procedures taken by tourism establishments to ensure travellers can experience Seychelles without worries."

After intensive preparations, the Seychelles Islands have been welcoming tourists back on its shores since June 1, 2020, through chartered and private flights and will officially reopen its borders to UK travellers on October 1.

To watch the video, visit https://youtu.be/ZCFElHlG-A8


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