TBJan5

Shearings launches new TV commercial airing across ITV, C4, C5 & Sky channels

Shearings launched its brand-new TV commercial in time for the Christmas break, across ITV, Channels 4 and 5 and around 30 Sky channels.

The 30 seconds commercial, produced by the JMS Group from an Accord Marketing concept, features Gary Thacker, a real-life Shearings’ coach driver for more than 25 years.  Yorkshireman Gary worked for Shearings under the previous ownership and after the Shearings brand was rescued by Leger Holidays and once domestic travel resumed Gary began driving again for Shearings’ UK tours.

The advertisement targets a 60+ audience with a value proposition, promoting Shearings’ famous UK coach tours and the importance of the experienced friendly drivers, who also act as guides.  

The purchase of the Shearings’ brand during lockdown in 2020, by former competitor Leger Holidays couldn’t have been more timely; with Leger predominantly selling European coach holidays, post-lockdown the Shearings’ UK tours were a resounding success.  With some uncertainty still surrounding oversea travel the signs are that 2022 will continue to be a winner for the brand. The ad also promotes a £1 deposit.

Leger Shearings Group’s marketing manager Caroline Thorpe said: “We’re so excited to be back on TV with our brand-new commercial - we’ve seen a phenomenal response so far, from both existing and new customers, which is fantastic. Our drivers are such an integral part of all our holidays - and often the reason our customers re-book time after time - so it was important for us to communicate that in our ad, which also features some of our most popular UK destinations.

“Gary is a familiar face and well-liked by Shearings’ customers, so he was an easy choice to be the face of our new TV ad and, in turn, our upcoming marketing activity - we’re sure he can handle his new-found fame!”

www.shearings.com


More News...

Jet2.com and Jet2holidays…

Jet2.com and Jet2holidays expand summer schedule

Over 7,500 extra seats are available on a choice of Crete services throughout the summer. 

The Costa Rica Tourism Bo…

The Costa Rica Tourism Board launches latest Costa Rica Sanctuary campaign

The Costa Rica Tourism Board (ICT) has partnered with adventurer, Levison Wood, on its latest Costa Rica Sanctuary campaign, which aims to promote the country as the ultimate natural escape.

South Lodge partners with…

South Lodge partners with Ridgeview to plant its roots in Sussex wine country

The hotel will plant 19,500 vines in May as part of the partnership with the sparkling wine company. 

LATA Expo returns to Lond…

LATA Expo returns to London for 2022

Taking place at Battersea Evolution, this year's in-person event will take place from June 13 to 15.

Classic Collection adds f…

Classic Collection adds flexibility to winter departures

The operator's 2022/23 collection has been released, with departures from 16 UK airports and a choice of more than 150 accommodation options. 

Tap into your happy hormo…

Tap into your happy hormone with Original Travel

Original Travel has introduces the new holiday collection to boost happiness and wellbeing on guests' holidays. 

Visit Cyprus on repositio…

Visit Cyprus on repositioning, the year ahead, and more

Costas Catsellis and Meeta Tailor, sales and marketing officers from Cyprus' deputy ministry of tourism, spoke exclusively to Travel Bulletin at the YouTravel 15th anniversary roadshow. 

Fly further with Qantas' …

Fly further with Qantas' new distribution platform

The distribution platform is now available for agents, unlocking personalisation and revenue opportunities.

Western Australia welcome…

Western Australia welcomes Perth-London direct flight

Tourism Western Australia has welcomed the early return of the Qantas direct flight between London and Perth.

Arizona Office of Tourism…

Arizona Office of Tourism highlights attractions

The Arizona Office of Tourism is inviting travellers to explore Arizona through the images, itineraries and experiences of five vacation ambassadors who are visiting different regions of the state.

Air Transat launches Gatw…

Air Transat launches Gatwick services to Montreal and Quebec City

The new routes mark the first ever direct link to Quebec City and the return of services to Montreal for the first time since 2019. 

VisitPITTSBURGH launches …

VisitPITTSBURGH launches agent training programme

The destination body has teamed up with Pittsburgh International Airport for its first-ever training programme for UK agents.

Prev Next

twn Are you sure that you want to switch to desktop version?