Ras Al Khaimah Tourism Development Authority

Ras Al Khaimah attracts more than one million visitors in 2018

Ras Al Khaimah has attracted a record 1,072,066 visitors from domestic and key international markets in 2018, with the UK as the third international source market.

The emirate's Tourism Development Authority, in the consolidated results it announced, reported a 10% growth in visitors compared to 2017, led by the UAE domestic market which continues to generate 38% of overall visitors.

The third largest international source market was the UK, with 63,054 visitors, up 11.5%. 

Germany continues to be the leading international source market with 83,605 visitors, followed by Russia, with 83,531 visitors - up by a significant 17% on 2017. 

One of Ras Al Khaimah’s key milestones in 2018 was the launch of Jebel Jais Flight - The World’s Longest Zipline, which has welcomed over 25,000 flyers since opening 12 months ago. This put the emirate on the map, breaking the Guinness World Record and strengthening its credentials as the fastest growing adventure tourism destination in the region.

The emirate further increased its appeal for day trippers, staycationers and holidaymakers with the opening of a Viewing Deck Park at the top of Jebel Jais featuring seven viewing decks platforms overlooking the Arabian Gulf.

In response to growing visitor numbers, further development is planned including a 47 room luxury mountain camp, a survival training academy, 64.72km of hiking trails and the Jebel Jais Adventure Park in partnership with Toroverde UAE. The park, expected to launch this year, will feature several new adventure products, including, the ‘zipline tour‘, the ‘Bull maze‘ and a ’climbing tower’ at the Viewing Deck Park.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said: “2018 has been another remarkable year for the emirate of Ras Al Khaimah in terms of achievements and milestones accomplished, primarily exceeding our target of 1 million visitors. With the current robust visitor demand, solid regional and international partnerships in place and iconic product launches over the past few years, Ras Al Khaimah is on a mission to further assert its position as the fastest growing tourism destination in the region, whilst promoting our emirate’s breadth of offerings to regional and international target markets”.

The authority recently announced the launch of its new Destination Strategy 2019-2021. The three-year programme will focus on diversifying the emirate’s tourism offering to attract a wider segment of tourists and higher yield visitors looking for authentic experiences.

“As our tourism offering evolves in Ras Al Khaimah, we must ensure our destination is attractive to travellers who wish to explore beyond the resorts and hotels. Through our new destination strategy 2019-2021 we will continue to create compelling offerings that combine the emirate’s key promises:  pristine beaches; natural beauty; culture and heritage; excellence in hospitality and unrivalled experiences in order to attract close to 1.5 million visitors by 2021, and 3 million visitors by 2025” added Mattar.


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