The appointment comes ahead of a busy year welcoming back international travel to the Central European nation.
The Polish National Tourist Office has appointed Dorota Wojciechowska, its former head of marketing, as the new UK & Ireland director, based in London.
Hoping to promote Poland as the ideal European destination for post-pandemic city breaks and nature escapes, Ms Wojciechowska will head up tailored online campaigns and expansive promotions to bring the destination to the forefront of travellers' minds.
Collaborations with influencers, opinion leaders, media and trade partners will be key to the online presence of Poland as a destination, with fam trips currently being planned for industry partners.
Webinars will also keep travel agents in the know about Poland's latest updates, openings and offerings.
Wojciechowska explained: ?The Polish travel industry is inspired to make travel happen again and we want to be a part of that journey by taking part in this years? WTM. It?s vital for us to meet face-to-face with our British partners and renew our business relationships as we look to recover.
"We are looking forward to welcoming back all foreign tourists, particularly those arriving from the UK, which is one of the reasons why I?m delighted that we?ll be promoting our key cities and regions along with Polish tour operators at WTM in London."
