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Newmarket Holidays launches content-led 2022 campaign

'Reconnect. Reimagine. Rediscover' will engage its trade customers and includes 10% off across their entire portfolio.  

With Newmarket Holidays gearing up for the peaks sales season, it has launched a content-fuelled campaign, 'Reconnect. Reimagine. Rediscover.'.

The initial campaign will take customers through the full booking journey from inspiration, boosting confidence and incentivising bookings. 

Richard Forde, head of trade sales, said: "We are both cautious and positive for the possibilities 2022 can bring. We have such a wide range in our portfolio that we can flex with changes in rules and testing requirements to provide customers with options to suit their preferences.

"We're seeing healthy bookings for 2022 and 2023, so we expect to recover to those levels and beyond pretty quickly and we are already seeing positive signs. Our new, content-led campaign is a move away from just incentivising bookings and is designed to support agents throughout their conversations with customers."

The 10% incentive runs until February 28, 2022, and applies across escorted tours throughout 2022 and 2023.

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