The introduction of new ?Sanitised Stays? safety measures has helped OYO build consumer confidence and boost occupancy and revenue significantly at its independently owned hotels.
For the first week of August, OYO?s occupancy rate was more than 60%, up from sub-50% in the second week of July when hotels across the UK were newly re-opened for post-lockdown travel.
OYO and its partners have rolled out stringent hygiene standards and new standard operating procedures that enable social distancing measures, encourage a minimal touch experience and focus on awareness and training for the protection of staff and guests at OYO hotels. Hotels that have adopted the ?Sanitised Stays? measures and participated in an official audit programme to verify their high level of compliance have received high ratings online, boosting consumer confidence in the brand.
For example, at OYO Townhouse 30 Sussex in Paddington, London, the average daily rate of rooms has risen by 42% since its additional safety and sanitation measures were flagged online. Revenue has increased by 256% at this hotel.
?Our ?Sanitised Stays? operating procedures offer a sign of reassurance to guests that small, affordable and independently owned hotels take safety concerns just as seriously as the biggest and best-known chains,? commented Rishabh Gupta, head of OYO UK & Europe.
With more hotels reopening their doors across the UK from August 1, the company has more than 3,500 rooms available for agents to sell across the UK. As occupancy levels continue to improve, the number of room nights booked per day across the portfolio has doubled from mid-July to the first week of August.
