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Madeira Promotion Bureau chooses Black Diamond as trade partner

London-based travel specialist integrated agency, Black Diamond, has been appointed by Madeira Promotion Bureau (MPB) as its first trade representation agency for the UK.

Through targeted activity, Black Diamond will strengthen MPB’s relationship with the trade, opening up relations with new tour operators by focusing on niche activities, such as adventure, luxury and gastronomy, while promoting year-round visitation.

The MPB will engage frontline agents through training, webinars, innovative hybrid events and fam trips, as international travel allows, as well as attending specialist events.

The account will be managed by Black Diamond trade directors, Jim Odoire and Maria Costa Lobo.

Joana Dias, Madeira Promotion Bureau’s account manager, United Kingdom, Ireland, said: “We are committed to working with the UK trade and see them as key to the recovery of our tourism industry. We feel privileged to be working with such an innovative and results-driven agency and see Black Diamond as best placed to take us forward and to ensure that our tourism industry emerges stronger than ever. Our primary goal is to generate awareness, especially among agents and specialist tour operators that feature adventure, luxury, culture and experiential holidays. There is massive potential out there and we believe that our partnership with Black Diamond is strategically able to convey our product message to our target audiences.”


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