LATA holds first travel agent training and announces details of LATA EXPO 2021

The Latin American Travel Association (LATA) has held its first travel agent training in partnership with ProColombia, as part of its travel agent engagement strategy. 

The first in the series was a success with 49 agents attending the interactive training event to further develop their understanding of the destination’s tourism proposition and how to appropriately sell it to their clientele. The event incorporated three live streaming elements direct from Colombia showcasing three different areas of its tourism offer while bringing the destination to life. Agents attending the training got a glimpse into the capital Bogotá; Eje Cafetero, the main coffee growing region; and Sofitel Legend, a luxury five-star resort in Cartagena on Colombia’s Caribbean coast.  

LATA brought together members from the UK and overseas to provide expert knowledge and in-depth training for the agents. The Colombia travel agent training was the first in a series of events that LATA is rolling out as part of its travel agent engagement strategy which builds on the success of the LATA OTT Academy. LATA plans to run a series of roadshows in 2021 in partnership with a host of Latin American destinations. 

Following a successful LATA Expo Virtual 2020, LATA has announced details for the LATA Expo 2021 event with additional travel agent elements. The 2021 event will take place in the heart of London at Battersea Evolution and will be crucial to reinvigorating the Latin American tourism industry being the first opportunity for exhibitors and buyers to meet face-to-face since the turn of the pandemic. Exhibitor registration is now officially open for LATA Expo 2021.

More News...

Carrier reaffirms its sup…

Carrier reaffirms its support for travel agents

Committing to supporting agents through the 'final stages' of the crisis, Carrier looks ahead. 

Riviera Travel unveils 20…

Riviera Travel unveils 2022 European Tour collection

Riviera Travel has launched its 2022 collection of European tours this week, in response to high demand from customers.

AEGEAN launches its Janua…

AEGEAN launches its January sale

The airline has launched a sale on all direct flights between London Heathrow and Athens. 

'Around the World in 180 …

'Around the World in 180 Days' with Oceania Cruises

The cruise line's 180-day voyage is their most extensive and in-depth itinerary to date.

Visit Jersey launches new…

Visit Jersey launches new 'Restore Your Balance' marketing campaign

With high demand for staycations, Visit Jersey has created a new marketing campaign titled ‘Restore Your Balance’, to raise awareness of the destination’s varied product.

MSC Grandiosa will return…

MSC Grandiosa will return to sea from January 24

MSC Cruises has announced that MSC Grandiosa will return to sea on January 24.

ACCOR to launch new prope…

ACCOR to launch new properties in Europe this year

ACCOR will be launching some new properties, as well as reopening some renovated properties across various European destinations this year.

Grand Hyatt Al Khobar Hot…

Grand Hyatt Al Khobar Hotel and Residences opens in Saudi Arabia

Hyatt Hotels Corporation launched the Grand Hyatt Al Khobar Hotel and Residences in the Kingdom of Saudi Arabia today.

UCHL launches e-brochure …

UCHL launches e-brochure alongside Sandals Resorts’ sale

The new brochure features 18 luxury properties featured in the 45% off sale.

Caribbean Tourism Organis…

Caribbean Tourism Organisation to host virtual agent events

The virtual events will launch next month with a Luxury Romance virtual roadshow. and Jet2holidays… and Jet2holidays expand summer 2022 programme

Three UK bases have added destinations and flights to the summer 2022 programme, just a week after its launch.

Celestyal Cruises to dela…

Celestyal Cruises to delay start of spring 2021 season

Originally planning to sail in March, the season's voyages will now kickstart on April 24, 2021. 

Prev Next

twn Are you sure that you want to switch to desktop version?