Monica Volpin Pixabay

LATA Expo 2020 to be held virtually in October

The Latin American Travel Association (LATA) has relaunched its flagship event, the LATA Expo 2020 (previously known as Experience Latin America) as a virtual event which will be held from October 19-23.

For 2021, the event will take place from June14-16 at London’s Battersea Evolution, followed by events in Paris and Amsterdam.

This year's virtual event will take place over an extended five-day period, with a shorter timetable to accommodate the time differences between the UK and Latin America. It will follow a similar programme as the previous events, with its focus on pre-scheduled one-on-one meetings between exhibitors and suppliers, as well as keynote seminars and insights into travel and consumer trends that affect the region. Each day will have a unique content session, covering specific themes, including ‘travel in the context of COVID-19’ and predictions for the future.

Chairman of LATA, Colin Stewart, said, “We understand that LATA Expo is crucial for connecting our members based in Europe, with suppliers across Latin America, to boost the growth of regional tourism. Given the current pandemic, it is essential to keep the dialogue open and support our members. To facilitate this in 2020, we have decided to host a virtual event that will deliver a similar package of benefits to our exhibitors through the one-to-one meeting agenda, seminars and keynote speeches. In 2020, we invite all our exhibitors, suppliers and buyers to join us in embracing new technology before joining together once again for the 2021 edition at Battersea Evolution.”

For more information, visit https://lataexpo.travel/ and https://www.lata.travel/

Image: Monica Volpin/Pixabay


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