Rotana Hotels and Resorts president and CEO, Omer Kaddouri, said at World Travel Market earlier this week that agents will play a key role in helping the hotel group spread the word about its portfolio of hotels and its expansion plans.
He said: “The UK market is our second biggest in Europe and we are really keen to build up our relationships with agents. Our leisure product will be of particular interest to them, and we will be looking forward to hosting fam trips for some of our best-selling agents to some of our beach resorts, including the Salalah Rotana Resort in Oman.”
The hotel chain, which offers a mixture of business and leisure hotels, currently manages 60 properties across the Middle East, Africa, South Asia and Eastern Europe but is set to add another 12 to its portfolio by the end of next year, bringing the total number of rooms that the hotel chain has to 15,967. And by 2020, Rotana anticipates it will be operating 100 hotels with plans to expand into Western Europe.
The expansion planned over the next 12 months will see the company move into three new territories with properties in Jordan, Turkey and Bahrain.
The 391-suite Boulevard Arjaan by Rotana is due to open in the Jordanian capital of Amman by the end of this year along with the 311-room ART Rotana in Bahrain. Other new openings included the 311-suite Banader Rotana in Bahrain, the 222-apartment Burgu Arjaan by Rotana Istanbul and the 188-room Tango Arjaan by Rotana also opening in the Turkish city in the second quarter of next year.
Rotana’s second Jordanian property, the 412-room Amman Rotana, will open in Al Abdalli by the third quarter of next year.
Three hotels will also be opening in Qatar, two in Abu Dhabi and one in Saudi Arabia.