The Qatar Tourism Authority (QTA) will be promoting its new trade initiative – an online training programme called Tawash at WTM.
The programme is designed to build awareness and educate the travel trade about Qatar and its tourist attractions, including its beaches, world-class golf, off-road cycling, fossil hunting experiences and desert dunes at the inland sea.
Through Tawash, the QTA plans to develop an international team of accredited travel trade experts with the necessary knowledge to act as effective ambassadors and partners in marketing and selling Qatar as top international destination for leisure travel.
At WTM, the QTA will be running an incentive programme, offering a pearl to the first 50 trade partners to complete the programme.
Historically, pearl fishing has been a huge industry in Qatar and the wider Gulf region. Even though it isn’t a major local business anymore, many Qataris are still proud of the tradition.
Under the overall theme ‘Timelessly Traditional…Distinctly Modern’ at WTM, the QTA will focus on highlighting the region’s qualities as a leisure destination with the aim of diversifying the country’s tourism industry.
Visitors to the Qatar stand can also find out about a new hotel brand that recently opened in Doha‘s West Bay district, the Marriott Marquis City Center Doha Hotel.
For further information visit stand ME100.