Affordable Car Hire is marking its tenth birthday at World Travel Market by focusing on continued global investment and strengthening its partnership with the UK travel trade.

The company has spent a busy past 12 months consolidating its commitment to the travel trade industry and is now looking forward to continuing its drive to forge new global partnerships.
Angela Day, CEO of Affordable Car Hire, said the showcase travel event would enable the company to demonstrate how its investment programme had strengthened the business globally while ensuring it delivered a premium-level service to its clients in the UK and beyond.

She said: “WTM is one of the highlights on our calendar because it provides the ideal platform for us to develop our growing network of GSA partnerships across the globe. And, as always, we will be talking to our agents about the changes we have introduced to make their lives easier, such as our new ARTS training academy, whilst looking to the future to see what other innovations we can make to support them in the short- and long-term.”

The company has continued to strengthen its worldwide representation through new partnerships in Russia, South Africa, Italy, Denmark, Netherlands, Ukraine, Ireland and Turkey and it is now looking to capitalise on sales opportunities in other countries including Germany and the US.

As part of its tenth birthday celebrations, the company will be holding an invitation-only cocktail party at its stand on Wednesday, from 17:00-20:00, and will also run a raffle in aid of the trade charity Just a Drop Travel.

For more information visit stand GV375.

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