This year's World Travel Market will be opened by retailing royalty Justin King CBE, former CEO of J Sainsbury’s and one of the UK leading business leaders.
King, who recently stepped down as CEO at Sainsbury’s after at ten-year stint, oversaw an increase in transactions from ten million to 24 million a week, and annual sales growth from 10.3billion in 2004 to 26.4billion for the 12 months to March 2014.
Previously, King worked as director of food at Marks and Spencer and held senior positions at Asda. He was also involved in the introduction of Häagen-Dazs ice cream to the UK and has worked for Pepsi-Cola International and Mars.
King will open World Travel Market 2014 at the WTM Captains of Industry Opening Lunch, which will host 200 of the industry’s most senior executives.
BBC presenter Stephen Sackur will interview King about his career in business, which will offer the senior travel industry audience inspiration and practical advice as to how they can run their own businesses.