WTM is launching its first comprehensive programme to support the fast-growing Wellness Tourism sector.

The Wellness Tourism sector is growing at a phenomenal pace of 9% annually, compared to the travel and tourism industry’s 6%.

The WTM Wellness Tourism programme, organised by Spafinder Wellness 365 and in association with the Global Wellness Tourism Congress, takes place across three days of World Travel Market 2014 – November 4-6  - with some of the leading executives and experts from the sector sharing their experience and insights.

The first session on Tuesday will explore what Wellness Tourism is and why it is growing faster than the wider travel and tourism industry. The session will include findings form the latest research in the sector.

The second session on Wednesday looks to define both Medical Tourism and Wellness Tourism, which are often confused. It will look at the opportunities in both sectors and how they can work together.

The third session on Thursday will look at how national and regional governments as well as private sector businesses have successfully integrated wellness tourism into their marketing campaigns.

Spafinder Wellness 365 managing director, John Bevan, said: “I am excited by this opportunity to increase the exposure of the Wellness Tourism industry to the wider global travel industry at WTM. The sector offers a wide range of opportunities for the travel and tourism industry to benefit from and World Travel Market - with more than 50,000 senior industry executives in attendance agreeing more than £2billion in business deals - is the perfect platform to help grow the sector further.”

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