Hotelbeds has announced more than 19% global sales growth forecast for 2014 at World Travel Market. With an online database featuring more than 67,000 hotels in more than 180 countries, the company plans to reach €2.3billion sales (TTV) in the fiscal year ending September 30.
The company also expects to deliver double-digit growth across all its regions in 2014. According to the latest figures, the European region delivered an 'outstanding performance', driven mainly by growth in the Mediterranean. These results show how the Mediterranean countries stand out as the most attractive incoming markets, with growth rates above 30% in many of them, as is the case in Greece, Turkey and Croatia. In terms of cities and islands, Mallorca, Tenerife, Barcelona, London and Paris rank as Europe’s favourite spots.
The Americas experienced double digit growth in 2014, with best-selling incoming markets such as the US, Mexico and Brazil. Orlando stands out as the most visited spot once again, followed by Las Vegas, New York, Miami and Cancun.
Meanwhile, the company's successful expansion plans in the MEAPAC region, supported by a strong focus on localisation and customisation, have allowed the Middle East, Asia, Australia and the Pacific Islands to remain as the fastest-growing region with more than 30% growth. Thailand, the United Arab Emirates, Malaysia, China and Singapore were the most visited countries during 2014.
The company's general manager, Carlos Muñoz, said: “These figures are a clear example that our efforts towards innovation and the diversification of our product portfolio are allowing us to maintain solid growth in all our regions and penetrate emerging markets.
"Our aim is to continue to consolidate our expansion into international markets by 2019, especially in Asia and Africa as incoming markets, while maintaining growth in our home markets of Europe. We will also continue working to give our customers extra added value by increasing the number of products with exclusive conditions.”