Following the success of the Travel Tech Show at WTM last year, this year's show is set to be 20% bigger than last year’s, to see it retain its position as the largest dedicated travel technology event in the UK.
Anna Chomse, industry head at Google Travel and Andrew Jones, head of search account management at Yahoo! will both offer knowledge to keep the industry up to date, including the right tactics to increase search engine optimisation
The Search Engine Update Session will take place on Tuesday November 4 from 12:30-13:30 in WTM Platinum Suite 3 and 4.
The first day at WTM (Monday November 3), which is by exhibitor invitation only, welcomes John Straw, chairman of Thomas Cook’s Digital Advisory Board to the panel along with Fleur Hicks-Duarte, head of ecommerce at HolidayTaxis and Alec Dent, partnership manager at BlaBlaCar to the WTM Travel Innovation Summit.
The event, which takes place from 14:30-17:00 on the WTM Global Stage, will look at the newest technology that the industry is adopting and how delegates can ensure they offer the best customer service possible.
Other technology sessions taking place on Tuesday at WTM will look at mobile, big data, social media and the latest trends. For the full list of sessions and speakers please visit www.wtmlondon.com/events
The Travel Tech Show at WTM sales manager, Jo Marshall, said: “We’re delighted with this year’s line-up for The Travel Tech Show at WTM. Search Engine optimisation is central to the success of travel companies and Google and Yahoo! are best placed to inform delegates of the most effective strategies.
“Anna and Andrew are just two of many senior executives sharing their expertise at WTM – it is an indication of the high calibre of speakers that WTM and The Travel Tech Show at WTM can attract and demonstrates why our seminars are must-attend events.”