Two of the biggest social media brands - Buzzfeed and Twitter - are confirmed as keynote speakers at this year's event.
Both companies are presenting as part of WTM Travel Perspective programme which will concentrate on social media and digital content as part of the standalone Travel Tech Show at WTM’s event programme.
Buzzfeed launched in 2006 and describes itself as ‘the media company for the social age’. It is at the vanguard of new business models for online publishing, combining news reporting, produced by in-house journalists, with entertainment and celebrity content sourced from its community of readers.
The company will be represented by Will Hayward, vice president of advertising (Europe). He oversees its business operations, social advertising partnerships, growth strategy and expansion in Europe. Since Will joined BuzzFeed last September, the site’s UK traffic has increased by 400%.
The presentation - 27 things you really need to know about Buzzfeed and content marketing - will look at a number of successful social advertising campaigns it has run with travel companies and destinations. The keynote takes place on Tuesday November 4 at 10.35 am in South Gallery Rooms 23-26.
Furthermore, Twitter has confirmed that it will be presenting the keynote the following day. The company will concentrate specifically on examples of how its UK and Ireland team is working with the travel and tourism sector. The keynote will delve into the concept of ‘second screening’ - the phenomenon of people watching TV at the same time as using Twitter on a separate device - and how travel companies can increase awareness and bookings as a result. Twitter is speaking on Wednesday afternoon.
Travel Technology Show at WTM, sales manager, Jo Marshall said: "Securing two of the biggest names in social media and content marketing so early in our planning is a testament to how important the Travel Technology Show at WTM has become over the past few years. Furthermore, it also confirms that travel and tourism is the most important vertical for social media and that WTM is the place for the business conversations to take place.”