Visit Flanders will commemorate ‘The Great War Centenary’ at WTM
by asking visitors to plant virtual poppies on its stand.
The tourism agency is creating a virtual poppy field via Facebook and will be highlighting the campaign at WTM, where its stand number will be EM14-18 – reflecting the dates of World War One.
Its first ‘call to action’ for the campaign was featured on the poppy seed bags which were handed out at WTM 2013.
Copies of 'The Flanders Fields Post' newspaper will be handed to delegates, who can read about events during World War One, and how it is being commemorated in Flanders 100 years on.
The tourist office's director UK and Ireland, Andrew Daines, said: “World War One turned out to be one of the deadliest wars and changed the face of history. The contribution and sacrifice made by the hundreds and thousands of men from across the UK and around the world, and the impact it had and continues to have on society is almost beyond comprehension.
“Flanders Fields bore witness to some of the worst atrocities, as well as stories displaying immense humility. Through this newspaper, we invite people to visit, to reflect, to remember and to learn from this monumental period in history.”
The team at the stand will also be promoting the Belgian region’s cycling and beer, where delegates will have the chance to sample Flemish beers, as well as other produce such as fries and ice-cream.