The Tourism Authority of Thailand (TAT) has unveiled its new marketing and promotions campaign – Discover Thainess 2015 at World Travel Market.
The new logo was officially unveiled on the Thailand stand (AS400) by the newly appointed Minister of Tourism & Sport, H.E. Mrs. Kobkarn Wattanavrangkul (pictured above).
Discover Thainess focuses on the treasures of Thailand which gives Thainess its charm and makes Thailand unique in its people and culture. It allows Thailand to differentiate itself from competitor Asian destinations, particularly as Thailand joins ASEAN in 2015, and allows tour operators to give added value to travellers by booking such experiences.
Experience led, ‘Thai way of life’ is at the centre of the campaign and promotes cultural activities such as Muay Thai boxing, Thai massage, Thai food and cooking schools, Thai classical dance, arts and crafts. There is also a focus on home stays and community-based tourism to encourage tourists to have a more engaging and fulfilling holiday in Thailand.
Meanwhile, as part of TAT's annual brand campaign, in partnership with Thai Airways International, the tourist board revealed one of its brightly wrapped London buses at the start of the week, taking the Thai delegation from central London to ExCel.
The buses feature two iconic images of Thailand to reflect ‘thainess’ – on one side a classic Thai temple and on the other a smiling Thai lady in her boat at a floating market.