The Seychelles Tourism Board launched a new destination video, brochure and website at World Travel Market yesterday.
The new destination video is eight minutes long and a spokeswoman for the tourist office said that the new look and feel of the video “aims to deliver imagery and holiday inspiration to match the excitement that holidaymakers feel when they think about the Seychelles.”
Five three-minute videos have also been recorded that focus on the niche markets of fishing, sailing, diving, romance and ecotourism.
The spokeswoman said: “We have also revamped our website to make it more interactive and give it a modern feel. The website and the brochure hadn’t been redesigned since 2007 so they really needed a more modern look. In addition, we now have one main brochure with a pocket in the back that contains flyers on the niche holiday options the islands offer.”
The Indian Ocean destination has seen a 12% increase in visitors from the UK and Ireland in 2013, with 12,514 choosing to holiday in the Seychelles last year.
Two new hotels have opened over the last few months, including the islands’ first business property, the 87-room Eden Bleu, which is situated between the international airport and the capital, Victoria.
Built on Eden Island which is an exclusive residential and commercial marina development just off the coast of Mahe, the new hotel is named after the surrounding ocean and the "blue economy" concept which the Seychelles is seeking to develop by harnessing its oceanic resources in a sustainable manner.
Meanwhile, Hilton Worldwide has opened its third resort in the Seychelles, the 30-room Double Tree by Hilton Seychelles-Allamanda Resort and Spa on the southeast coast of Mahe, and later this year, Minor Hotel Group is opening its first hotel in the Seychelles.
The AVANI Seychelles Barbarons Resort and Spa, formally operated as Le Meridien Barbarons Beach Hotel, will open next month after an $8million refurbishment, and luxury hotel chain Six Senses is opening a new property on the private island of Felicite.
The resort will have 28 one-bedroom villas, two two-bedroom villas and 17 private residences - all with private pools.
The number of flights to the island have also increased after Air Seychelles relaunched its twice-weekly service to Mahe from Paris after a two-and-a-half-year absence. The new service offers an alternative to Brits keen to travel to the islands but who don’t want to travel via Dubai.
For more information see stand AS100.