The Mexico Tourism Board (MTB) has announced that one of its key messages this year is its reciprocal agreement with the UK to promote tourism between the two countries.
The Mexican and UK governments have backed an initiative which sees 2015 officially designated as the Year of Mexico in the UK and the Year of the UK in Mexico.
The move provides a platform to increase tourism, business, investment trade and culture between the UK and Mexico with a huge promotional push in events, campaigns, concerts, food festivals and business contacts.
The incentive comes as the Mexico Tourism Board announces arrivals from the UK are 14% above previous years and new routes to the Mexican Pacific to Vallarta-Nayarit are proving both successful and lucrative.
The MTB will unveil details of the Government of Mexico’s ambitious programme of artistic, cultural, educational, scientific, economic, culinary and tourism activities aimed at building a legacy of a stronger foundation for future mutual co-operation at WTM.
The programme of the Year of Mexico in UK will include exhibitions, concerts, seminars, workshops, festivals and joint research projects which will seek to attract diverse audiences in various British cities.
Through these events, the Government of Mexico hopes to show the people of Britain the diversity of the cultural heritage of Mexico, its rich history and strong traditions, whilst at the same championing its economic and commercial dynamism as an exceptional location for trade, investment and tourism.
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