Texas Tourism has revealed that UK visitor figures to Texas totalled 226,000 in 2013; an additional 68,000, which is 43% up on the previous year.
The United States as a whole experienced a 1.9% increase in UK visitors which is the first increase since 2008, and Texas now boasts a 5.9% overall market share.
The UK is Texas’s largest overseas market and in 2013 British visitors spent nearly $245million whilst in the state. Texas benefits from nine daily direct flight services from London to Dallas- Fort Worth, Houston and Austin, with British Airways, United Airlines and American Airlines.
According to the tourist board, the most popular activities in Texas for UK visitors are, in order of popularity, shopping, sightseeing, experiencing fine dining, visiting small towns or countryside, historical tourism, visiting national parks, art galleries and museums, sporting events, guided tours and nightlife.
Tommy Woods, Texas Tourism’s European marketing specialist, said, “This impressive increase in visitor arrival figures demonstrates that the huge range of holiday experiences on offer, as well as exciting year-round unique Texan adventures, continue to attract visitors from the UK."
Meanwhile, any agents that attend the Texas Agent Training event on Thursday this week, and register, will be entered to receive two tickets, game only, to the Dallas Cowboys game on November 9.
For more information visit stand NA350B in the Brand USA Pavilion or see www.traveltex.com