The Tunisian National Tourist Office (TNTO) is unveiling its new ‘We Are Energy’ concept at the show this week.


As well as explaining how the concept aims to refresh the country’s identity as a tourist destination, TNTO representatives are updating potential visitors and tourism professionals on the latest news from Tunisia and what the country has to offer holidaymakers.

UK visitor figures to Tunisia have continued to increase since the Jasmine Revolution. The country aims to reflect this new era of regenerated tourism to potential holidaymakers through the new ‘We Are Energy’ creative, which has been launched in Tunisia's four main markets - the UK, France, Germany and Italy.

‘We Are Energy’ aims to give a human face to the landscapes of Tunisia through portraits of the country’s people – the men and women of Tunisia whose energy and positivity were key factors in the country’s recent democratic transition.

‘We Are Energy’ is modelled around these people: a welcoming people proud of their origins and country, keen to share the experience of "their Tunisia" with as many people as possible. The project will showcase the inspirational people – or ‘energisers’ – that make things happen and those that will help the country to continue to grow.

On Wednesday of this week, Wahida Jaiet, director general at the TNTO, will speak on a panel entitled 'Cultivating Sustainable and Peaceful Communities and Nations', from 10:30-12.00 at the South Gallery 21-22.

As a participant in the debate, organised by the International Institute for Peace through Tourism, Jaiet will highlight the contribution of tourism to the socio-economic development of Tunisia, a ‘start-up democracy’ that has witnessed major transition since 2011.

She said: "As a Tunisian, I have confidence in the democratic shift that is underway, and I have great faith in the future of Tunisia as a destination."

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