At today's WTM, the Unite 4 West Africa campaign will be launched to support the people of West Africa in response to the outbreak of Ebola and its devastating collateral consequences across the region.
The Unite 4 West Africa (U4WA) campaign has been established by key members of the tourism industry working in the region who are concerned not only with the immediate negative impacts of the Ebola outbreak, but also its long term impacts, which have the potential to cause considerable damage to the region's economy, culture and livelihoods.
U4WA is a call to action to the tourism industry, the arts and passionate individuals to fundraise and pledge a commitment to continue sharing the story of West Africa's beautiful land, culture and people with an emphasis on the most affected countries - Guinea, Sierra Leone and Liberia, now and post-Ebola.
U4WA will raise funds, in part, for Médicins Sans Frontières (Doctors Without Borders) who are leading the way in saving lives on the ground. U4WA will also raise funds for a group of hand-selected grass roots non-profit organisations that have been identified as leaders in community awareness, education and health services in the regions' most in need.
Through social media, concerts and events geared at sharing the beauty of West Africa, U4WA will raise funds for the fight against Ebola and encourage a more positive story of West Africa; one of hope, fascinating cultures, and breathtaking landscapes.